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Unilever Logo Unilever · IT - Software Development

Platform Lead

Thailand, Bangkok · Job Posted June 28, 2026
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Job Responsibility

  • Lead Unilever Thailand’s 1UL dCommerce platform strategy and execution, driving accelerated growth across marketplaces, eRetailers, and emerging digital channels
  • Own and deliver the 1UL dCommerce platform strategy across key platforms (pureplay and social commerce)
  • Drive accelerated growth through clear channel priorities and platform-specific strategies
  • Identify and unlock growth drivers across: Traffic
  • Conversion
  • Assortment
  • Basket size
  • Lead strategic partnerships with top dCommerce platforms
  • Own Joint Business Planning (JBP), negotiation, and performance governance
  • Drive alignment across Business Units to present one unified Unilever face to customers
  • Lead planning and execution of key commercial moments (e.g. 9.9, 11.11, 12.12 campaigns)
  • Integrate marketing, media, and Customer Development activities for maximum impact
  • Ensure flawless execution across: Promotions
  • Visibility
  • Conversion levers
  • Own performance tracking across: Sales
  • Traffic
  • Conversion metrics
  • Translate insights into actionable growth plans and investment decisions
  • Deliver monthly and quarterly performance reviews with clear recommendations
  • Drive dCommerce capability building across Customer Development (CBD), Marketing, and cross-functional teams
  • Lead rollout of global tools (e.g. PSO, search optimisation, content frameworks)
  • Champion digital-first, data-led ways of working
  • Collaborate with supply chain teams to ensure: Real-time inventory accuracy
  • Fast fulfilment
  • Test and implement new tools, integrations, and automation to improve operations and customer experience
  • Stay ahead of eCommerce trends, platform updates, and emerging opportunities

Requirements

  • 3–5+ years in Customer Development, eCommerce, or Digital Commerce
  • Strong understanding of Thailand’s dCommerce ecosystem (marketplaces, players, dynamics)
  • Proven experience managing key accounts and delivering growth through JBP
  • Strong analytical capability with ability to translate data into commercial action
  • Experience in: Digital shelf management
  • Search optimisation
  • Online execution (preferred)
  • Strong stakeholder management across multiple Business Units (1UL mindset critical)
  • Agile, entrepreneurial, and comfortable in a fast-paced, evolving environment

Nice to have

  • Digital shelf management
  • Search optimisation
  • Online execution
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