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Planning Manager Marketing

Brazil · Job Posted May 30, 2026
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Job Description

The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America, one of the region’s leading travel industry events. This role is responsible for developing and executing comprehensive marketing strategies aligned with the Event Value Proposition (EVP) and broader portfolio objectives, with a strong focus on the Latin American travel ecosystem. Key responsibilities include defining the total addressable market across LATAM, identifying growth opportunities across priority countries and segments, and delivering targeted strategies to expand audience reach and engagement. The role also involves building strong relationships with regional associations, tourism boards, media, influencers, and industry bodies, while acting as the onsite marketing lead during the event. By actively engaging in regional industry events and communities, the Product Marketing Manager will develop deep market insight, stay ahead of travel trends across Latin America, and build a strong understanding of visitor and exhibitor needs. Close collaboration with Sales is critical to align on commercial priorities, enablement, and account-based marketing (ABM) strategies, while also acting as the voice of the customer to inform insight-led marketing programs. This role has direct management of two local marketing executives and further oversight/matrix management when collaborating on projects with global marketing colleagues in other office locations (including the UK and Philippines). This is a unique opportunity to shape the growth of a flagship event within the global WTM portfolio and drive measurable impact in one of the most dynamic travel markets in the world.

Job Responsibility

  • Develop and execute integrated marketing plans for WTM Latin America, aligned with EVP and portfolio strategies
  • Define market size, penetration, and growth opportunities across key LATAM markets and audience segments
  • Design and implement data-driven strategies to grow, engage, and retain these target audiences
  • Build and maintain relationships with regional associations, tourism boards, media, analysts, influencers, and industry bodies
  • Represent WTM Latin America at industry events and lead onsite marketing execution
  • Develop detailed marketing plans and objectives for both visitor and exhibitor acquisition and retention
  • Collaborate closely with Sales on enablement initiatives and account-based marketing (ABM) programs
  • Contribute to persona development and customer insights to enhance content, campaigns, and overall customer experience
  • Monitor performance, analyze campaign effectiveness, and optimize marketing activities based on insights
  • Lead, coach, and develop two local Marketing Executives, while providing matrix leadership to global marketing colleagues across regions to ensure effective collaboration and delivery of shared objectives

Requirements

  • Strong understanding of marketing principles and audience engagement strategies, ideally within the travel, tourism, or events industry
  • Experience working across Latin American markets, with an understanding of regional dynamics, cultural nuances, and business environments
  • Ability to assess market potential and identify inclusive growth opportunities across diverse audiences
  • Proven experience building and maintaining relationships with external partners and stakeholders
  • Experience aligning marketing strategies with sales objectives, including account-based marketing (ABM)
  • Strong communication skills (written and verbal), with the ability to engage diverse regional audiences
  • Analytical mindset with the ability to translate data into actionable insights
  • Comfortable representing the brand in external forums and industry settings
  • Experience working in cross-functional, international teams
  • Proficiency in marketing tools and reporting platforms
  • openness to adopting new technologies
  • Proven people management experience, with the ability to lead direct reports and effectively influence cross-functional and matrix teams across multiple geographies
  • Fluency in English is highly desirable

Nice to have

Fluency in English is highly desirable

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