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品牌营销总监

China, 深圳市 90000.00 - 100000.00 CNY / Month · Job Posted June 02, 2026
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Job Responsibility

顶层架构:从0-1或1-N搭建品牌体系,定调性、讲故事,确保品牌在中长期不跑偏;全域增长:统筹猫/京/抖/红及线下渠道,制定并落地年度/大促营销计划,拿结果说话;传播攻坚:整合全渠道媒介资源,通过新媒体矩阵与创意策划,制造品牌穿透力和声量;情报决策:深度拆解竞对与消费趋势,用数据驱动决策,输出差异化的“降维打击”策略

Requirements

5年+品牌经验,懂新消费逻辑,有电商“实操体感”者优先;擅长定位与IMC(整合营销),能把品牌逻辑转化成可落地的增长方案;能从数据闭环中找问题、定方案、控投效;极强的沟通协调力&抗压能力,以及不断自我进化的自驱力

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