Personalisation Lead

As Personalisation Lead, you will define and drive the Group's personalisation strategy across digital channels, ensuring every customer interaction becomes more relevant, engaging and commercially effective. This role sits at the center of Digital, Product, Marketing, Analytics and Data, leading the evolution of customer experiences through data-driven decision making, audience strategy and experimentation. You will own the personalisation roadmap, develop future capability, and ensure onsite and offsite personalisation work together to create connected customer journeys. Leading both the onsite Personalisation Experience team and the Audience Management function, you will establish scalable frameworks that enable consistent, customer-first personalisation across the Group's digital ecosystem. You will champion innovation, AI-driven approaches, experimentation and evidence-based decision making while developing a high-performing team that delivers measurable commercial impact.