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The Personalisation Experience Manager is responsible for delivering personalised onsite customer experiences that improve engagement, conversion and customer satisfaction across Frasers Group digital platforms. Reporting to the Personalisation Lead, you will own the execution of the onsite personalisation roadmap, working closely with Product, UX, Trading, Analytics and Audience teams to build, launch and optimise personalised customer journeys. This role is focused on turning customer insight into engaging digital experiences through testing, optimisation and continuous improvement.
Job Responsibility
Deliver personalised experiences across homepage, PLP, PDP, search, navigation, basket and checkout journeys
Build and manage the onsite personalisation roadmap
Identify customer pain points and opportunities to improve engagement and conversion
Translate customer insight into personalised onsite experiences
Develop hypotheses and testing plans using experimentation methodologies
Analyse results and continuously optimise experiences based on customer behaviour
Work with UX and Product teams to improve digital customer journeys
Work closely with the Audience Manager to ensure onsite experiences utilise the most effective customer segments
Partner with Trading teams to align experiences with commercial priorities
Collaborate with CRM to ensure consistent customer experiences across channels
Monitor KPIs including conversion, engagement, revenue per visitor and customer interaction
Produce reporting and recommendations for stakeholders
Configure and manage personalisation campaigns using relevant platforms
Manage the Personalisation Specialist and Personalisation Assistant
Develop team capability and encourage experimentation and innovation
Ensure delivery against roadmap priorities
Requirements
Experience delivering onsite personalisation or digital optimisation programmes
Experience using personalisation or experimentation platforms
Experience running A/B and multivariate testing programmes
Strong analytical skills with the ability to interpret customer behaviour
Strong stakeholder management and communication skills
Commercial mindset focused on improving customer experience and business performance
Experience managing or mentoring team members
What we offer
Frasers Champion – peer nominated scheme with reward of double pay for a month
Retail Reconnect – 1-2 days in store or warehouse per financial year
Fearless 1200 – performance-linked reward scheme
Frasers Fit – free gym classes and discounted gym memberships
Retail Trust – free 24-hour wellbeing helpline, wellness hub, counselling and financial/legal support