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Personalisation Experience Manager

United Kingdom, London · Job Posted July 05, 2026
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Job Description

The Personalisation Experience Manager is responsible for delivering personalised onsite customer experiences that improve engagement, conversion and customer satisfaction across Frasers Group digital platforms. Reporting to the Personalisation Lead, you will own the execution of the onsite personalisation roadmap, working closely with Product, UX, Trading, Analytics and Audience teams to build, launch and optimise personalised customer journeys. This role is focused on turning customer insight into engaging digital experiences through testing, optimisation and continuous improvement.

Job Responsibility

  • Deliver personalised experiences across homepage, PLP, PDP, search, navigation, basket and checkout journeys
  • Build and manage the onsite personalisation roadmap
  • Identify customer pain points and opportunities to improve engagement and conversion
  • Translate customer insight into personalised onsite experiences
  • Develop hypotheses and testing plans using experimentation methodologies
  • Analyse results and continuously optimise experiences based on customer behaviour
  • Work with UX and Product teams to improve digital customer journeys
  • Work closely with the Audience Manager to ensure onsite experiences utilise the most effective customer segments
  • Partner with Trading teams to align experiences with commercial priorities
  • Collaborate with CRM to ensure consistent customer experiences across channels
  • Monitor KPIs including conversion, engagement, revenue per visitor and customer interaction
  • Produce reporting and recommendations for stakeholders
  • Configure and manage personalisation campaigns using relevant platforms
  • Manage the Personalisation Specialist and Personalisation Assistant
  • Develop team capability and encourage experimentation and innovation
  • Ensure delivery against roadmap priorities

Requirements

  • Experience delivering onsite personalisation or digital optimisation programmes
  • Experience using personalisation or experimentation platforms
  • Experience running A/B and multivariate testing programmes
  • Strong analytical skills with the ability to interpret customer behaviour
  • Strong stakeholder management and communication skills
  • Commercial mindset focused on improving customer experience and business performance
  • Experience managing or mentoring team members

What we offer

  • Frasers Champion – peer nominated scheme with reward of double pay for a month
  • Retail Reconnect – 1-2 days in store or warehouse per financial year
  • Fearless 1200 – performance-linked reward scheme
  • Frasers Fit – free gym classes and discounted gym memberships
  • Retail Trust – free 24-hour wellbeing helpline, wellness hub, counselling and financial/legal support

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