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Unilever Logo Unilever · Sales

Personal Care Key Account Manager (Health & Beauty Chain)

Vietnam, Ho Chi Minh · Job Posted May 13, 2026
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Job Description

Modern Trade is a strategic department in Customer Development function. We ensure that Customer plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our customers. The Key Account Manager develops and executes joint business plan with assigned customers. He/she is responsible for the achievement of turn over target, the P&L of the assigned categories and the engagement of Unilever cross-functions with such customer group.

Job Responsibility

  • Manage the customer P & L for the customer and by categories, counterparts and budget planning
  • Develop relationship with customers
  • Work out a joint customer business plan for his/her respective customer
  • Lead and execute Joint Business Planning according to the global standards together with the customer
  • Work out a Target Group Management strategic plan for existing businesses
  • Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing
  • Develop, implement and execute a Cell Approach plan in close collaboration with the customer, Category managers and BUD’s
  • Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program
  • Works in close collaboration with CSP Managers for the category input, and with customer marketing for the customer/channel plan
  • Closely work & monitor with Operation team to ensure the perfect execution in stores
  • Develop in-store communication activation for channel/customer initiatives
  • Generate insights for the assigned customer/channels (store layout, traffic)
  • In charge of in-store extra visibility/highlight display, not execution
  • Develop and guides implementation of customer events
  • Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team
  • Implement Customer audit
  • Close the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customers
  • Manage overall levels of Customer investments for his/her customers
  • Monitor Customer Performance by tracking customer contribution and market share for major categories
  • Act as active ambassador of Unilever at the customer and of the customer at Unilever
  • Participate actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer.

Requirements

  • 4+ years of experience
  • Two to three roles in Customer Marketing/Trade Category Management and Account Management / Field Sales (when wanting to pursuit a Customer Development career)
  • Customer Facing experience combined with Brand Building experience is ideal.
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