Personal Care Global Social Influencer Strategist Job at Unilever (London)

Job Description

Personal Care Global Social Influencer Strategist at Unilever, based in London, UK. This role is part of the Integrated Brand Experiences team, leading influencer and creator strategy across Personal Care's 8 power brands (Dove, Dove Men+ Care, Rexona, Lux, Axe, Lifebuoy, Pepsodent, Close-Up). The role focuses on developing global influencer strategies, enabling execution at scale, and driving innovation in social and influencer marketing.

Job Responsibility

Develop and deliver the global Personal Care influencer and creator strategy, supported by clear toolkits and frameworks that enable consistent execution at scale
Shape forward-looking strategies by analysing platform trends, audience behaviour, and cultural moments to uncover new opportunities for the business
Act as a global thought leader, setting the agenda for influencer and creator marketing excellence across brands and markets
Develop, pilot, and scale new influencer and creator innovations, spotlighting standout local work and translating it into repeatable global models
Partner closely with global brand teams and market influencer specialists to define optimum strategies aligned to brand objectives
Deliver recaps, learning agendas, and best-practice sharing to ensure continuous optimisation across all influencer and creator activity
Lead onboarding and training for new influencer specialists and, at times, upskill broader marketing teams on effective influencer and creator marketing
Partner with Procurement and Brand teams to define, manage, and evolve the Personal Care influencer agency ecosystem, supporting markets in identifying and managing local specialist agencies
Work closely with CMI team to develop clear, repeatable methodologies to assess performance, impact, and effectiveness across influencer and creator programmes
Partner commerce and media teams to fully integrate influencer marketing across the consumer journey (includes aligning influencer strategies with paid media planning, social commerce, and retail priorities)
Collaborate with entertainment and partnerships teams to drive influencer and creator strategies for major cultural and sporting moments, including opportunities with key partners like Netflix and FIFA, plus other global tentpole opportunities.

Requirements

Must have experience in leading influencer marketing for global brands (either in-house, large agency or platform)
A proven strategist and thought leader, able to create compelling points of view that inspire adoption and action across senior stakeholders
A true social, influencer, and creator pioneer with a passion for learning, anticipating cultural and platform shifts, and shaping what's next
A commercially minded 'doer' who balances bold thinking with delivering tangible business results
A collaborative leader who thrives in cross-functional environments, bringing together brands, markets, agencies, and specialist teams
Deep passion for culture, communities, and creator ecosystems
Confidence to operate autonomously in a fast-paced, global environment
Strategic thinking and planning
Excellent Senior Stakeholder management with proven experience within a large organisation, platform or large agency
Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and influencer and community management tools (e.g. Traackr, CreatorIQ, Meltwater etc.)
Excellent communication and presentation skills, both written and verbal
Clear understanding of the requirements and demands of an international role
Team player
Keeps a balance between personal accountability and delivery through teamwork
You are required to be able to travel to the office a minimum of three days per week.

What we offer

Possible flexible working options
Family-friendly and inclusive workplace
Reasonable adjustments during application and interview process

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Personal Care Global Social Influencer Strategist

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