Performance Partner Marketing Lead

• Pioneer Developer Growth: Lead the end-to-end strategy and execution for the Arcade Performance Partner Program, driving developer acquisition, onboarding, and ongoing optimization to foster thriving partnerships
• Strategic Paid Media Integration: Serve as the primary liaison between Arcade’s marketing team and Services paid advertising experts, synthesizing insights, trends, and best practices to inform and elevate our overall paid media strategy
• Innovate & Iterate: Utilize the Performance Partner Program as a dynamic testing ground for new paid media tactics, creative approaches, and channel strategies, translating learnings into scalable recommendations for broader Arcade campaigns
• Partnership & Advocacy: Cultivate strong, lasting relationships with developers, championing the value of PPP and providing expert guidance on organic and paid media optimization to maximize their Arcade titles’ visibility and success
• Enablement & Scalability: Architect and implement scalable resources, including playbooks, toolkits, and best practices, to streamline partner adoption and ensure the sustained growth and efficiency of PPP
• Performance Insight & Action: Conduct rigorous analysis of program and campaign performance, identifying critical growth opportunities, and delivering actionable insights that drive continuous improvement for developers and Arcade’s paid media efforts
• Brand & Creative Stewardship: Collaborate with developers to ensure their PPP marketing materials align seamlessly with Arcade’s brand guidelines and performance objectives, fostering a cohesive and impactful presence

• 10+ years of relevant experience in performance marketing, digital advertising, partner management, and mobile gaming, with a strong emphasis on strategic planning and execution
• A profound and demonstrated passion for mobile gaming, with an innate understanding of the player and developer landscape
• Proven expertise in paid media strategy and execution, ideally within the mobile gaming or app ecosystem
• Exceptional partnership and ad sales acumen, with a track record of successfully “selling through” complex programs and fostering long-term, mutually beneficial relationships
• A strategic, entrepreneurial mindset with the ability to proactively identify opportunities, develop innovative solutions, and drive initiatives from conception to impactful execution
• Strong analytical capabilities, adept at interpreting performance data, extracting meaningful insights, and translating them into actionable recommendations
• Outstanding communication and collaboration skills, with the ability to influence cross-functional teams and external partners at all levels
• Comfortable thriving independently in a fast-paced, dynamic, and evolving environment, demonstrating resilience and adaptability

Experience in managing or contributing to affiliate or performance partner programs is a significant advantage

• subsidized health, vision, and dental plans
• paid sick leave
• retirement plans with a match
• W2, weekly pay, benefits, 401k w/ match