Performance Media Specialist

• Own the optimization and management of campaigns within our proprietary programmatic jobs platform and PPC channels: Google Ads, Microsoft Ads, Programmatic DSPs (DV360, Trade desk) and social to scale and achieve/exceed KPI targets for clients
• Create, categorize and refine keyword lists and programmatic campaign structures as well as strategies to create a comprehensive campaign that drives qualified applicants
• Implement successful bidding strategies and effective keyword management
• Manage campaigns to clients’ weekly and monthly budget and conversion goals
• Identify opportunities to grow and scale cross-channel marketing for clients
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
• Develop and run experiments to improve account performance
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics
• Work closely with cross-functional teams to communicate campaign strategy, progress and results
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations

• Relevant recent experience with proven understanding of the digital media space
• Experience with PPC, specifically Google Ads and Facebook/LinkedIn Ads, as well as programmatic DSPs
• Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams
• Experience managing large monthly budgets
• Strong proficiency in Excel (pivot tables, vlookups)
• Ability to ascertain the difference between an insight and a data point
• Adequate ability to analyze data and results to optimize and improve campaign performance
• Strong communication and teamwork skills
• Highly organized, motivated and a self-starter
• High attention to detail, a strong sense of work ownership and high reliability to meet deadlines

Google Ads Certification