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We are seeking a Performance Media Planner to join our growing team. The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms.
Job Responsibility:
Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter
Lead day-to-day management and optimization of campaigns to meet and exceed goals
Campaign planning, forecasting, and budgeting
Recommending testing strategies and optimizations to drive performance
Campaign bid management strategy and oversight
Campaign data analysis, reporting, and insights
Summarize and communicate the status of all campaigns with appropriate internal and external contacts
Keyword research, ad copy creation, and audience development
Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study
Requirements:
1+ years of paid social or paid search marketing experience
Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon
Strong analytical skills and attention to detail
Results driven with a proven track record of driving performance
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Nice to have:
Bid management experience such as Marin or Skai
Experience with Tableau or other data visualization platforms
Feed management platforms: Feedonomics and Google Merchant Center
Retail and e-commerce experience
Proficiency within Google Analytics and/or Adobe
Previous agency experience
What we offer:
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year