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Performance Media Manager

MAX.Live

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Location:
United States , Frisco

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Salary:

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Job Description:

The Performance Media Manager is a data-driven strategist responsible for the flawless execution and optimization of multi-channel advertising campaigns. Reporting to the Head of Media, this role acts as the bridge between creative vision and measurable business growth for our brand clients and artist roster. In a rapidly evolving landscape, you will leverage advanced analytics, AI-driven tools, and deep industry knowledge to maximize Return on Ad Spend (ROAS). This role requires an agile mindset to manage a diverse media mix ensuring every dollar invested delivers impact.

Job Responsibility:

  • Formulate and drive full-funnel marketing plans that bridge awareness, engagement, and conversion for high-profile artists and brands
  • Deploy and manage complex campaigns across a modern media mix: Social (Meta, TikTok, Reddit), Video (YouTube, CTV), Streaming Audio (Spotify, Pandora, Podcast Ads), and Programmatic
  • Execute advanced bidding tactics and experiment to navigate fluctuating auction dynamics
  • Manage bottoms-up forecasts and budget allocation, ensuring precise pacing across substantial monthly budgets to meet client goals and market demands
  • Perform ongoing campaign optimizations across audiences, placements, creative formats, devices, and geographies to drive media efficiency
  • Utilize Google Analytics 4 (GA4) and data visualization tools (e.g., Looker Studio) to monitor consumer journeys and identify friction points in the conversion funnel
  • Develop and maintain a measurement framework that aligns with modern attribution realities, utilizing incrementality testing and first-party data to validate performance beyond last-click attribution
  • Provide future forecasts and scenario modeling to predict outcomes based on varying budget levels and potential market shifts
  • Implement and validate tracking pixels and tags (GTM, Conversions API, etc.) to ensure accurate data capture in a cookieless environment
  • Troubleshoot performance issues such as ad disapprovals, tracking discrepancies, or platform API errors to minimize downtime
  • Collaborate with creative and artist relations teams to provide data-backed feedback on creative performance, guiding the development of "breakthrough" content that resonates
  • Create insightful reporting that translates complex metrics into clear, actionable narratives for stakeholders, highlighting key wins and strategic next steps

Requirements:

  • 4+ years of hands-on experience managing paid media campaigns, preferably within an agency, entertainment, or high-growth tech environment
  • Expert proficiency in major ad platforms: Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and DSPs
  • Strong understanding of modern digital metrics: Advanced grasp of ROAS, LTV, CAC, CPM, and attribution modeling
  • Technical fluency: Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Excel/Google Sheets (Pivot tables, VLOOKUPs, data modeling)
  • Analytical & Strategic Mindset: Ability to synthesize data into strategy and forecast future trends
  • Adaptability: Proven ability to manage bulk edits and pivot strategies quickly across multiple accounts in a fast-paced industry
  • Passion for Innovation: A genuine drive to test beta features, new platforms, and emerging ad tech solutions

Additional Information:

Job Posted:
February 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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