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Backbone Media Logo Backbone Media · -

Performance Media Manager - Paid Social

United States, Carbondale 60000.00 - 70000.00 USD / Year · Job Posted January 15, 2026
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Job Description

The Paid Social Manager is responsible for executing all day-to-day management, optimization, and execution across paid social platforms including, but not limited to, Meta, Pinterest, Snapchat, TikTok, and Reddit associated with assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client relationships; training team members; and developing strategies to stay ahead of the ever-changing paid social landscape.

Job Responsibility

  • Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, TikTok, and Snapchat for direct response retail and tourism accounts
  • Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels
  • Provide budget recommendations based on audience size, revenue goals, platform performance, etc.
  • Develop strategic recommendations with supporting rationale to maximize performance on paid social
  • Deliver integrated paid social media campaigns with an appreciation for other online and offline channels
  • Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Support in any new business pitches and related work as required
  • Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights
  • Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social

Requirements

  • Bachelor’s Degree
  • 2-5 years of relevant professional experience
  • Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics, Meta, TikTok, Snapchat, Reddit, and Pinterest
  • Strong working knowledge of Excel and competency in PowerPoint and Word
  • Create and apply strategies across paid social campaigns
  • including audience targeting, placement strategies, creative analyses, and campaign structure recommendations
  • Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
  • Working knowledge of platform pixel and event setup
  • Ability to articulate strategic approaches through verbal, written and visual presentations to clients
  • Excellent communication skills with an analytical approach to managing data
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure
  • Self-motivated and excited to take on new challenges

Nice to have

  • Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
  • Basic understanding of public relations, community management and affiliate marketing
  • Understanding of Backbone’s core values
  • A natural curiosity
  • A love of the outdoors
  • A sense of humor

What we offer

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401 (k) match
  • Wellness benefit
  • Home office stipend
  • Professional development/education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company-wide offsites
  • Remote/hybrid workplace
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