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This is a fixed Term Contract for 6 months based in Madrid with the option to work from home one day a week. Reporting to the Acquisitions & Retention Senior Manager, this role will work in close collaboration with Brand, Customer Management, PR, Synergy & Partnerships teams, as well as regional and global Performance Marketing and Acquisition stakeholders. The position will support the Senior Manager in driving the effectiveness of paid media investments, with a focus on optimizing performance outcomes. The role will also contribute to shaping local messaging and campaign planning, ensuring alignment with Iberia priorities and overall business objectives.
Job Responsibility:
Act as the in-market point of contact for Performance Marketing, supporting the execution of local strategy
Execute and optimise paid media campaigns to deliver against CPA and sign-up objectives
Monitor performance across channels (search, social, programmatic display, affiliates, CTV, native) and implement ongoing optimisations
Support campaign planning and calendar execution for Spain in coordination with Brand Marketing
Work closely with creative teams to ensure timely delivery of assets aligned with campaign needs
Provide local performance analysis on channels, campaigns and content, and share insights with regional teams
Track competitor activity and contribute to market benchmarking
Support the development and execution of A/B tests, including defining hypotheses and sharing learnings
Identify local opportunities across publishers, partnerships and audience targeting to drive growth and improve performance measurement
Collaborate with regional and global stakeholders to activate campaigns and implement agreed initiatives
Contribute to conversion rate optimisation initiatives across landing pages and the purchase funnel
Apply MMM and incrementality insights to support budget allocation and channel optimisation decisions
Requirements:
Solid experience in Performance Marketing, ideally within a subscription or DTC environment
Experience working in fast-paced, data-driven environments
Proven ability to collaborate with multiple stakeholders
Hands-on experience with key campaign management platforms (e.g. Google Ads, Facebook Ads Manager, DV360, Campaign Manager)
Familiarity with MMM, attribution models or incrementality frameworks
Strong analytical skills with proficiency in Excel and reporting tools (Looker, Data Studio or similar)
Understanding of local market dynamics and ability to adapt global strategies locally
Experience in an international matrix organisation is a plus
Fluent in English and local language, with good awareness of local market trends
Strong ability to analyse and act on full-funnel data
Clear communication and stakeholder management skills
Solid presentation skills
Highly KPI-driven and comfortable working with data independently
Collaborative mindset with the ability to influence without authority
Adaptable and comfortable in a fast-changing environment
Strong prioritisation skills when managing multiple campaigns and channels simultaneously
Nice to have:
Experience in an international matrix organisation is a plus