Performance Marketing Specialist

• Managing paid search and paid social campaigns, working across Google, Bing, Meta, LinkedIn, and more
• Building, optimizing, and scaling campaigns
• Writing, testing, and optimizing ad copy
• Working closely with Growth, Product Marketing, and Design teams to develop effective campaigns
• Leading the creative learning agenda, focusing on performance acquisition, creative strategy and development
• Writing converting creative briefs for UGC creators and in-house Design teams
• Managing and directing static/video editing reviews
• Driving continuous innovation by integrating creative performance insights, creative trends, and customer insights
• Conducting creative research through platforms like Ads Library
• Exploring and applying AI tools for generative creatives, ad copy, and workflow improvements

• 3+ years of experience working in a performance marketing team at a brand or agency
• Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
• Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
• Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels
• Proficient in translating data into insights using tools like Google Analytics
• Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences
• Experience in directing creative teams, agencies, and UGC creators
• Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.)
• Outstanding organizational skills and experience with project management systems
• Experience in using Google Analytics or equivalent analytics platforms
• An experimental mindset and curiosity about applying AI tools in marketing workflows

Experience with creative analytics platforms such as Motion

• Hybrid model: working from home or in offices in Berlin
• Flexible work: flexible hours and the option of working elsewhere for up to 2 months per year
• Learning and Development: yearly development budget of €2,000 and access to Good Habitz platform
• Vacation: 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & month-long paid sabbatical after 5 years
• Health & Wellness: free Urban Sports Club membership and Oliva subscription
• Mental health: access to 1:1 therapy sessions via mental health partner, plus company workshops
• Corporate Benefits: exclusive discounts and deals from partners
• Work-from-home stipend: one-time work-from-home stipend of €1,000
• Monthly team activities
• Competitive pay and pre-IPO equity package