Performance Marketing Specialist

• Plan, execute, and optimize paid campaigns across Search Ads (Google, Bing) , Social Media Ads (Primarily Linkedin, but occasional Facebook and Instagram), and other performance marketing channels
• Own and manage campaign performance, including budget pacing, bid strategies, A/B testing, audience segmentation, and funnel conversion tracking
• Develop targeting strategies tailored to key personas and industries in partnership with Divisional, Business Unit and Regional Marketing and Sales teams
• Monitor and report on campaign KPIs such as CPL, CTR, CVR, CAC, providing regular insights and recommendations
• Explore and test emerging platforms (e.g., ChatGPT search, Reddit Ads, Quora, programmatic, YouTube, paid newsletters, podcast sponsorships) for B2B demand generation
• Collaborate with content specialists and/or explore the use of GenAI to develop high-converting ad copy, landing pages, and ad assets
• Maintain strong hygiene and data integrity within ad platforms and integrate seamlessly with our CRM (MS Dynamics) and marketing automation tools (Marketo)
• Stay current on performance marketing trends, industry benchmarks, and platform updates to keep our strategy sharp and competitive

• 7-10 years of hands-on experience managing B2B paid media campaigns, with a focus on Google Search and LinkedIn Ads
• Experience with ABM, retargeting strategies
• Proven track record of improving paid performance metrics and driving tangible pipeline results
• Analytical mindset with advanced Excel/Sheets skills and experience using data platforms (e.g., Adobe Analytics, PowerBI)
• Experience with ad testing, creative iteration, and messaging refinement
• Curiosity and a testing mindset for emerging ad platforms and demand-gen experiments
• Excellent communication skills and a collaborative working style

previous working experience in a remote team is a plus but not necessary

• Interesting and challenging position in an open and friendly environment
• Exciting place to build a global network with different nationalities
• True impact on Alfa Laval’s future success
• Learning new things every day
• 140 years old Swedish multinational company with stable growth and expansion
• Sustainability and contributing back to the people and planet