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We are looking for a data-driven and creative Performance Marketer to own the paid media strategy and execution. You will be responsible for building full-funnel strategies, managing ad spend, and driving aggressive growth across TikTok, Meta, Shopee, and other e-commerce channels. This role requires a hands-on individual who can blend analytical rigor with creative experimentation to maximize ROAS and sales.
Job Responsibility:
Strategy & Planning: Build and execute full-funnel paid media strategies across TikTok, Meta, Shopee Ads, and new channels
Develop seasonal playbooks for key e-commerce events (e.g., 9.9, 11.11, Raya, Christmas)
Define and track core KPIs such as ROAS, CAC, LTV, and conversion rates
Campaign Execution: Launch, manage, and scale prospecting, retargeting, and remarketing campaigns
Continuously conduct A/B testing on hooks, formats, and audiences to improve CTR and conversions
Manage daily ad budgets to ensure sales and ROI targets are met
Data Analytics: Build weekly performance dashboards to share actionable insights
Analyze cohorts and funnel metrics to identify growth opportunities and propose budget reallocations
Creative Collaboration: Identify winning creative angles and test new concepts to drive engagement
Write compelling ad copy, including captions and hooks
Collaborate with content teams to generate high-performing UGC and KOL ads
E-Commerce Growth: Optimize the customer shopping experience to boost conversion rates on TikTok Shop, Shopee, and the brand's website
Implement strategies to improve cart-to-checkout flow, such as upsells and flash bundles
Scaling: Develop SOPs for scaling into new markets and partner with finance to forecast ad spend impact on sales
Requirements:
Diploma or Bachelor's Degree in Marketing, Business, or a related field
Minimum 2 years of hands-on experience in paid marketing, preferably within an agency or fast-paced brand environment
Proficiency in Meta Ads Manager, TikTok Ads, and Shopee Ads backend tools
Strong analytical skills with confidence in using performance data to guide decisions
Self-motivated, detail-oriented, and able to work independently
Positive attitude with a willingness to learn and adapt to trends