CrawlJobs Logo

Performance Marketing Specialist

https://www.randstad.com Logo

Randstad

Location Icon

Location:
Malaysia , Kuala Lumpur

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

8000.00 - 10000.00 MYR / Month

Job Description:

We are looking for a data-driven and creative Performance Marketer to own the paid media strategy and execution. You will be responsible for building full-funnel strategies, managing ad spend, and driving aggressive growth across TikTok, Meta, Shopee, and other e-commerce channels. This role requires a hands-on individual who can blend analytical rigor with creative experimentation to maximize ROAS and sales.

Job Responsibility:

  • Strategy & Planning: Build and execute full-funnel paid media strategies across TikTok, Meta, Shopee Ads, and new channels
  • Develop seasonal playbooks for key e-commerce events (e.g., 9.9, 11.11, Raya, Christmas)
  • Define and track core KPIs such as ROAS, CAC, LTV, and conversion rates
  • Campaign Execution: Launch, manage, and scale prospecting, retargeting, and remarketing campaigns
  • Continuously conduct A/B testing on hooks, formats, and audiences to improve CTR and conversions
  • Manage daily ad budgets to ensure sales and ROI targets are met
  • Data Analytics: Build weekly performance dashboards to share actionable insights
  • Analyze cohorts and funnel metrics to identify growth opportunities and propose budget reallocations
  • Creative Collaboration: Identify winning creative angles and test new concepts to drive engagement
  • Write compelling ad copy, including captions and hooks
  • Collaborate with content teams to generate high-performing UGC and KOL ads
  • E-Commerce Growth: Optimize the customer shopping experience to boost conversion rates on TikTok Shop, Shopee, and the brand's website
  • Implement strategies to improve cart-to-checkout flow, such as upsells and flash bundles
  • Scaling: Develop SOPs for scaling into new markets and partner with finance to forecast ad spend impact on sales

Requirements:

  • Diploma or Bachelor's Degree in Marketing, Business, or a related field
  • Minimum 2 years of hands-on experience in paid marketing, preferably within an agency or fast-paced brand environment
  • Proficiency in Meta Ads Manager, TikTok Ads, and Shopee Ads backend tools
  • Strong analytical skills with confidence in using performance data to guide decisions
  • Self-motivated, detail-oriented, and able to work independently
  • Positive attitude with a willingness to learn and adapt to trends

Additional Information:

Job Posted:
February 19, 2026

Expiration:
March 19, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Performance Marketing Specialist

Marketing Specialist

As a Marketing Specialist will play a key role in executing and optimizing user ...
Location
Location
Peru , Lima
Salary
Salary:
Not provided
easygo.io Logo
Easygo Gaming
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in performance marketing, preferably in iGaming, fintech, or other high-growth digital industries
  • Proven knowledge of digital acquisition channels (Google Ads, Meta, programmatic, etc.)
  • Strong analytical skills and familiarity with tools such as Google Analytics, Looker, or similar platforms
  • Excellent communication skills and ability to manage multiple projects simultaneously
  • Self-starter with a proactive mindset and strong attention to detail
  • Fluent in Spanish and proficient in English
Job Responsibility
Job Responsibility
  • Develop and execute user acquisition campaigns across digital channels such as paid media, affiliates, influencers, and partnerships
  • Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
  • Collaborate with internal teams and third-party vendors to ensure timely and effective campaign execution
  • Conduct market research to identify new opportunities and trends within the iGaming and sportsbook industry
  • Assist in the optimization of marketing funnels to increase conversion rates and reduce acquisition costs
  • Track and report on key acquisition metrics (CPI, CPA, LTV, ROI) and adjust strategies accordingly
  • Foster a culture of continuous improvement, collaboration, and accountability within the team
  • Establish and maintain quality assurance processes to ensure the highest standards in marketing deliverables
  • Collaborate with creative, content, and digital teams to ensure consistency and alignment with brand guidelines
  • Identify and implement cost-saving initiatives across the marketing function without compromising quality or effectiveness
What we offer
What we offer
  • Snacks at the office
  • Welcome and Birthday Lunch
  • English Classes
Read More
Arrow Right

Vp of Performance Marketing

Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketi...
Location
Location
United States , New York City
Salary
Salary:
180000.00 - 240000.00 USD / Year
babbel.com Logo
Babbel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in performance marketing, growth, or digital acquisition
  • at least 5 years in a leadership role at a high-growth consumer brand or tech company
  • expertise managing large budgets ($50M+) across multiple paid channels
  • deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making
  • demonstrated leadership in building, mentoring, and retaining high-performing teams
  • strong communication skills
  • proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools
  • a bias for action, a growth mindset, and a passion for Babbel’s mission
Job Responsibility
Job Responsibility
  • Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels
  • lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists
  • own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets
  • meet KPIs for acquisition, retention, and LTV
  • partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams
  • drive experimentation and A/B testing across channels
  • stay ahead of industry trends
  • represent Babbel externally with agencies, partners, and at industry events
What we offer
What we offer
  • Competitive salary and bonus
  • generous 401K program
  • comprehensive health, dental, and vision insurance
  • generous PTO and flexible work arrangements
  • professional development opportunities
  • a diverse, inclusive, and mission-driven culture
  • Fulltime
Read More
Arrow Right

Digital Programs Marketing Specialist

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, d...
Location
Location
Portugal , Lisbon
Salary
Salary:
Not provided
https://www.pagerduty.com Logo
PagerDuty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only)
  • Hands-on with Google Ads and Google Analytics
  • strong understanding of LinkedIn paid social
  • Experience designing and executing A/B tests and optimizing to CPL/pipeline goals
  • Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution
  • Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines
  • Strong communication, autonomy, and collaboration skills across global and regional stakeholders
  • Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy
Job Responsibility
Job Responsibility
  • Localize and optimize global digital programs for EMEA
  • Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages
  • Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events
  • Stay aligned to global campaign calendars, content drops, and asset updates
  • Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures
  • Create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics
  • Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency
  • Work with Global Web and content teams on local language webpage optimisation
  • Create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content
  • Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans
What we offer
What we offer
  • Competitive salary
  • Comprehensive benefits package
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Fulltime
Read More
Arrow Right

Marketing Specialist

Location
Location
United States
Salary
Salary:
Not provided
sygnasolutions.com Logo
Sygna Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ Yrs experience
  • Bachelor’s degree or equivalent in Business Management (Digital Marketing), Finance, or a related degree
Job Responsibility
Job Responsibility
  • Conduct market research to identify customer trends, competitor offerings and demographic data
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management
  • Establish and maintain relationships with new and existing clients through networking and prospecting
  • Conduct market research to find answers about consumer requirements, habits, and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Fulltime
Read More
Arrow Right

Customer Lifecycle Marketing Specialist

We’re looking for an experienced Customer Lifecycle Marketing Specialist to driv...
Location
Location
United Kingdom , Hull
Salary
Salary:
Not provided
arco.co.uk Logo
ARCO Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong hands-on experience with email marketing platforms and marketing automation
  • Proven background in lifecycle marketing within either B2B or B2C environments
  • Ability to build segmentation, automated workflows and personalised communications
  • Data-driven mindset with strong analytical skills
  • Excellent communication, content creation and project management abilities
  • Experience with CRM systems and multi-channel campaign delivery
  • Confidence influencing stakeholders at all levels in a fast-paced environment
Job Responsibility
Job Responsibility
  • Develop and deliver customer lifecycle plans that support Active Customer Base growth
  • Create tailored multi-channel campaigns, including Always-On activity, automated journeys and loyalty programmes
  • Lead customer communications such as newsletters, targeted emails and nurture programmes
  • Act as a super-user for our email solution platform (e.g. Optimizely), driving automation, segmentation and optimisation
  • Work with Data Science to analyse results and improve performance through insight
  • Collaborate with internal teams and agencies to produce impactful campaign assets
What we offer
What we offer
  • A competitive starting salary plus bonus
  • 32 days holiday inclusive of bank holidays which rises with service, plus the option to purchase up to 5 more days each calendar year
  • 2 fully paid Community Volunteering days every year
  • An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
  • A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
  • Free, 24-hour access to our Employee Assistance Programme
  • Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
  • Access to our Learning Management System, to support your personal and career development
  • Long-term service awards
  • Fulltime
Read More
Arrow Right

Marketing specialist

Full-time Marketing Specialist opportunity with a competitive salary. Join a gro...
Location
Location
Australia , Kings Park
Salary
Salary:
70000.00 - 90000.00 AUD / Year
11recruitment.com.au Logo
11 Recruitment
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Relevant tertiary qualifications
  • Minimum 2 years’ experience in a marketing role, preferably within a technical or energy-related industry
  • Strong communication skills and the ability to create compelling marketing content
  • Excellent analytical and critical thinking abilities
  • Highly self-motivated with the ability to work independently
  • Strong work ethic, reliability, and attention to detail
  • Excellent time management with the ability to meet deadlines
Job Responsibility
Job Responsibility
  • Develop and implement comprehensive marketing strategies to promote solar products and services across Australia
  • Conduct detailed market research to identify customer needs, preferences, and emerging trends within the solar industry
  • Create and manage multi-channel marketing campaigns—digital, social media, print, and events—tailored to specific Australian regions
  • Collaborate with the sales team to drive effective lead generation and customer acquisition initiatives
  • Enhance the company’s digital presence, including website optimisation, SEO improvements, and online advertising management
  • Plan and execute targeted marketing initiatives to educate and promote the benefits of solar energy
  • Produce engaging content such as blog articles, videos, and educational materials related to solar solutions
  • Coordinate with external agencies and partners to deliver creative and high-impact marketing campaigns
  • Analyse marketing performance metrics and adjust strategies for continuous improvement
  • Stay updated on the Australian solar industry landscape, government incentives, and regulations to identify opportunities
What we offer
What we offer
  • Superannuation
  • Fulltime
Read More
Arrow Right

Senior Affiliate Marketing Specialist

Fever has a fantastic Affiliate Program which allows us to partner up with a var...
Location
Location
Spain , Madrid
Salary
Salary:
Not provided
https://feverup.com/fe Logo
Fever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor´s degree in Marketing, Communications or related field
  • 3-4 years of experience in Digital Marketing
  • Professional working proficiency in English
  • Dynamic, proactive, and ambitious
  • Solution-focused
  • Strong written and verbal communication skills
  • An untamable desire to learn more
Job Responsibility
Job Responsibility
  • Grow and optimise existing affiliate collaborations, establishing successful and long-term partnerships
  • Identify and actively recruit new affiliate partners
  • Account manage new affiliate partnerships, from commercial negotiations through to technical integrations and optimizations
  • Closely monitor affiliate activity and performance, including carrying out fraud checks
  • Ensure affiliate compliance with company policies and brand guidelines across all online channels
What we offer
What we offer
  • Attractive compensation package consisting of base salary and the potential to earn a significant bonus for top performance
  • 40% discount on all Fever events and experiences
  • Work in a location in the heart of Madrid, with possible travel across our markets
  • Home office friendly
  • Responsibility from day one and professional and personal growth
  • Great work environment with a young, international team of talented people to work with
  • Health insurance
  • Flexible remuneration with a 100% tax exemption through Cobee
  • English and Spanish Lessons
  • Gympass Membership
  • Fulltime
Read More
Arrow Right

Marketing Automation Specialist

This role will be responsible for supporting the execution and optimization of e...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)
  • Desire to learn and use marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.)
  • Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science
  • Experience with email marketing (preferred, but not mandatory)
  • Proficiency in HTML (preferred, but not mandatory)
  • Proficiency in SQL (preferred, but not mandatory)
  • Highly organized and self-motivated with a sense of urgency
  • Strong independent project management skills
  • Experience working across multiple industries (preferred, but not mandatory)
Job Responsibility
Job Responsibility
  • Develop Marketing Automation strategies for key agency clients
  • Coordinate with Zion & Zion subject matter experts and clients on specific campaign details
  • Build, test, and approve email campaigns using WYSIWYG templated email editors
  • Assist Marketing Automation strategist and Account Manager with related on-going tasks
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Troubleshoot and provide solutions to technical errors and technology misconfiguration
  • Research, test and apply best practices to improve marketing automation performance
  • Author early-stage use-case requirements
Read More
Arrow Right