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Performance Marketing Specialist

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General Motors

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Location:
Canada , Oshawa

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Category:
-

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Contract Type:
Employment contract

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Salary:

76100.00 - 114300.00 USD / Year
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Job Description:

The Performance Marketing Specialist sits within the GM Media Strategy & Planning team and plays a key role in driving data-led decision-making across Buick and GMC brands . This role is responsible for synthesizing cross-channel performance, coordinating enterprise reporting, and translating complex marketing data into clear, actionable insights. The Specialist will own standardized performance reporting cadences, support cross-channel test-and-learn initiatives, and collaborate closely with media, analytics, CRM, web, and planning teams to ensure marketing investments are optimized across the full funnel.

Job Responsibility:

  • Build and own standardized 10-day, 20-day, and Monthly Marketing Review reports for Buick and GMC
  • Develop integrated, cross-channel performance narratives that enable faster, more confident media and brand decisions
  • Analyze performance across paid search, paid social, programmatic display and video, streaming and linear TV, earned and owned media, site analytics, and CRM
  • Use dashboards and analytics tools to track brand and campaign KPIs, identify trends, and surface optimization opportunities
  • Stay informed on media and measurement best practices to continuously improve reporting frameworks and insights quality
  • Act as the central point of contact for performance reporting across teams, ensuring clarity, consistency, and timeliness
  • Create and manage reporting calendars, checklists, and deliverable trackers to support enterprise-wide alignment
  • Coordinate input across internal teams, agency partners, and analytics stakeholders to ensure accurate and on-time delivery
  • Reduce ad-hoc reporting by establishing clear, repeatable reporting structures and expectations
  • Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency
  • Work with channel-specific leads to help define performance approaches and tests that align with business objectives
  • Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies
  • Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups
  • Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion
  • Help integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion
  • Assists analytics teams in refining audience strategies using data-driven insights

Requirements:

  • 3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development
  • Experience in an omni-channel, multi-brand performance media setting
  • Experience working with diverse internal marketing teams and outside agency partner and media vendors
  • Ability to understand data sources within cross-channel marketing eco-system
  • Ability to communicate and synthesize ideas for both external and internal teams
  • Working understanding of programmatic media strategies, KSI development and tactics present in a modern media organization
  • Strong collaboration, prioritization, project, and time management skills
  • Advance proficiency in Excel & PowerPoint

Nice to have:

  • Power BI knowledge is preferred
  • Familiarity with major media platforms and tools, including Google Ads, DV360, Meta, CRM platforms, DSPs, and social media platforms is preferred
What we offer:
  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
  • Healthcare, dental and vision benefits including health care spending account and wellness incentive
  • Life insurance plans to cover you and your family
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
  • GM Vehicle Purchase Plan for you, your family, and friends

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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