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Ready to join our team? We're looking for a Performance Marketing Specialist. Clicks are easy. Conversions are expected. But impact? That's different. About Animal Emergency Australia (AEA) Animal Emergency Australia is a growing national network of emergency and critical care veterinary hospitals dedicated to delivering high-quality emergency veterinary after-hours care for pets and their families when they need it most. But AEA is more than a clinical network. It is a place where veterinary professionals, educators, and support teams come together to build better systems of care, better learning environments, and better outcomes for both patients and people. At AEA, our marketing team is hands on, collaborative, and close to the work we do. We're looking for a Performance Marketing Specialist who thrives in data, lives in optimisation mode, and gets genuinely excited by turning clicks into meaningful outcomes. This is not a set and forget marketing role. This is performance with purpose, supporting hospitals, education, and talent attraction across a national ECC network.
Job Responsibility
Own and optimise paid campaigns across Google, Meta and emerging channels
Continuously test targeting, messaging, creative and conversion pathways
Improve cost efficiency and campaign ROI across multiple AEA priorities
Identify new growth opportunities and test-and-learn strategies
Monitor visibility and performance across locations and services
Improve local search presence using tools like Yoast, BrightLocal and GBP insights
Strengthen discoverability across our hospitals
Deliver clear, actionable performance reporting across all digital activity
Translate data into recommendations that influence spend, strategy and growth
Ensure tracking, tagging and attribution accuracy is maintained and improved
Requirements
Experience managing paid digital campaigns (Google Ads, Meta Ads essential)
Strong understanding of SEO and local search performance
Confidence working with analytics tools (GA4, Data Studio/Looker Studio or similar)
A data-first mindset with strong attention to detail
Ability to turn performance insights into clear action
Proactive, curious, and always testing what works better