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Performance Marketing Specialist/Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Virginia Beach

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Category:
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Contract Type:
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Salary:

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Job Description:

This role blends analytics, paid media strategy, and talent marketing. You’ll build and optimize campaigns that attract aspiring mechanics, experienced technicians, and candidates interested in A&P certification pathways.

Job Responsibility:

  • Develop and manage paid media campaigns across paid search, paid social, display, and retargeting
  • Build targeted funnels for aviation maintenance candidates at all levels — entry-level, A&P students, licensed mechanics, and upskilling programs
  • Optimize campaigns for cost-per-lead, conversion rate, and applicant quality
  • Test new channels and creative approaches to reach niche aviation audiences
  • Own performance dashboards and reporting across all marketing channels
  • Analyze campaign data to identify trends, bottlenecks, and opportunities
  • Partner with Talent Acquisition to forecast hiring needs and adjust marketing strategies
  • Track ROI, lead quality, and conversion metrics from first click to hire
  • Collaborate with the Talent team to build messaging that resonates with aviation mechanics, trainees, and A&P candidates
  • Support campaigns promoting training programs, apprenticeships, and A&P certification pathways
  • Work with creative teams to develop compelling ads, landing pages, and content
  • Strengthen the employer brand within the aviation maintenance community
  • Partner with recruiters, workforce development leaders, and training program managers
  • Align marketing strategies with hiring goals, class start dates, and certification timelines
  • Share insights with leadership to guide investment in talent pipelines

Requirements:

  • 3–6+ years of experience in performance marketing, growth marketing, or digital advertising
  • Hands-on experience with paid social (Meta, LinkedIn), paid search (Google Ads), and analytics tools
  • Ability to build dashboards and analyze data using tools like Power BI, Looker Studio, or similar
  • Strong analytical mindset — you love testing, optimizing, and scaling what works
  • Excellent communication skills and the ability to partner with non-marketing teams

Nice to have:

  • Experience supporting talent acquisition, education/training programs, or skilled-trade recruiting is a plus
  • Passion for aviation, workforce development, or technical training is a bonus
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
April 05, 2026

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