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Performance Marketing Specialist - K-Beauty (FMCG)

Malaysia, Kuala Lumpur 5000.00 - 7000.00 MYR / Month · Job Posted May 16, 2026

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Job Description

As a Performance Marketing Specialist, you will play a key role in driving the growth of the brand’s digital footprint, specifically focusing on e-marketplaces like Shopee and Lazada. This position requires strong execution capabilities, creative problem-solving, and a focus on maximizing the marketing funnel to ensure sustainable growth. You will be responsible for managing substantial monthly budgets and delivering high-yield returns through systematic campaign optimization.

Job Responsibility

  • Lead the planning and execution of full-funnel digital marketing strategies to drive brand engagement and conversion
  • Systematically set up, manage, and scale CPASS to drive direct sales on e-marketplaces while maintaining performance standards
  • Manage a high five-figure monthly A&P budget effectively, tracking expenditures and ROI to ensure maximum cost efficiency
  • Monitor campaign performance daily using sales data and consumer insights to achieve and maintain a consistent Return on Ad Spend (ROAS) of 4x–5x
  • Analyze market and consumer data to generate actionable insights and strategic recommendations for funnel optimization
  • Coordinate with internal stakeholders to ensure timely rollout of digital activities and P.R. initiatives
  • Prepare post-mortem reports for all performance campaigns and provide data-driven recommendations for improvement
  • Collaborate closely with sales and trade marketing teams to align digital initiatives with on-channel strategy and mega-sale promotions

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a relevant field
  • Minimum 3–5 years of experience in performance marketing, ideally within the FMCG, beauty, or personal care categories
  • Proven track record in managing substantial monthly budgets and achieving high ROAS targets
  • Strong technical proficiency in setting up and maintaining CPAS and other conversion-led ad formats
  • Excellent analytical skills and attention to detail when tracking sales data and consumer insights
  • Strong communication and stakeholder engagement skills for internal coordination and P.R. management
  • Proficiency in Microsoft Office, especially Excel and PowerPoint, for performance reporting and data visualization
  • Passionate about digital growth with a proactive and resourceful mindset
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