Performance Marketing Manager, HSBC

HSBC

Location:
Hong Kong, Mongkok

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

Job Responsibility:

Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services
Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS
Reporting and dashboard development and maintenance
Contribute to the enhancement of ad performance tracking capabilities and architecture
Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation
Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
Adhere to the Bank's guidelines in campaign execution

Requirements:

University degree in Marketing, Business Information System, Communications or a related discipline
Minimum of 6 years' relevant experience, with exposure to financial services industry being a plus
Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc.
Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker
Solid understanding and experience in data attribution and handling
Creative, constantly look out for new opportunities to achieve business goals
Detail-oriented, capable of working independently and under pressure
Good communication, interpersonal, analytical and project management skills
Proficiency in both English and Chinese
Great sense of ownership and servicing mindset to ensure efficient and effective outcomes

What we offer:

Dynamic working environment
Good career development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
August 16, 2025

Expiration:
September 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Performance Marketing Manager

HSBC

Location:Hong Kong, Mongkok

Category:-

Contract Type:Not provided