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You'll be the first person dedicated to paid acquisition at Rilla. You'll have a massive unfair advantage: a brand that our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it. Your job is to take what's already working and blow it up. You'll work directly with leadership, shape how we grow, and operationalize what will likely become one of Rilla's largest inbound growth channels.
Job Responsibility:
Take full ownership of Rilla's paid media program
Audit what we've built so far, find the gaps, and turn a promising channel into a machine
Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization
Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel
Run constant experiments
Build a repeatable creative testing process
Produce ads that don't look or feel like typical B2B garbage
Build out tracking and attribution
Work closely with sales to make sure the leads you generate are leads that close
Requirements:
2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn)
Taken an existing paid program and scaled it
Comfortable in spreadsheets, dashboards, and attribution models, and can tell a story with data
B2B SaaS experience, ideally selling to non-tech audiences
Strong opinions on ad creative
Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.)
You'd rather launch 10 tests this week than spend a month planning the perfect campaign
Nice to have:
web development skills
can spin up landing pages, tweak funnels, or build quick experiments without waiting on engineering