Performance Marketing Manager

• Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs across all current and prospective markets
• Oversee the execution and management of the overarching marketing strategy within digital paid media performance channels, including but not limited to affiliates, paid search, display, and paid social platforms
• Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets
• Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation as required
• Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction
• Direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition
• Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign return on investment
• Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks
• Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team with campaign activation, monitoring, and reporting
• Assess paid channel performance in partnership with our agency team and identify opportunities for strategic budget allocation
• Serve as the main contact between the digital marketing team and third-party agencies
• Oversee paid media team operations, including regular and ad hoc reporting, administrative tasks, and adherence to deadlines
• Manage financial processes for performance marketing, ensuring accurate handling of POs and invoices
• Handle workload, training, and development for the performance marketing team
• Coordinate with the online team to stay updated on key products, promotions, and business activity
• Partner with the Creative team for briefs, campaign alignment, and analysis
• Collaborate with merchandising and digital teams to optimize performance marketing impact
• Work with guest experience to boost awareness of in-store activities

• Degree level education in a relevant field or equivalent experience in e-commerce marketing, ideally within a European multi-channel retailer
• Significant experience in the B2C digital marketing landscape, managing multiple performance marketing campaigns, budgets, and costs
• Proven ability to work cross-functionally with internal and external stakeholders to achieve shared objectives, and build effective relationships at all levels
• Strong working knowledge of analytics and performance marketing systems (e.g. Omniture, Google Analytics), and acquisition channels such as paid search, affiliates, and SEO
• Demonstrated ability to manage, coach, and develop team members, adopting a data-led and analytical approach
• Commercially minded, with a good grasp of brand management and ROI generation, and the confidence to propose creative ideas
• Excellent MS Excel skills and exceptional attention to detail
• Outstanding time management, organisation, and the ability to prioritise and meet deadlines whilst remaining flexible
• Fluent in English (verbal and written), with other European languages considered an asset
• culturally sensitive

other European languages considered an asset

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST