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We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.
Job Responsibility:
Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives
Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output
Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices
Manage and mentor a team of media buyers, creative specialists, and CRO experts
Foster a culture of collaboration, innovation, and performance excellence within the team
Oversee recruitment, training, and professional development of team members
Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions
Implement A/B testing for creative elements, ensuring high-performing visuals and messaging
Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates
Develop and test hypotheses for ongoing CRO improvements
Establish and build scalable processes for creative production, paid search, and social media marketing campaigns
SOP creation
Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency
Maintain active certifications on Meta and TikTok platforms
Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies
Requirements:
5+ years of proven social ads management experience with a strong focus on B2C campaigns
At least 3 years of experience managing campaigns on Meta and TikTok platforms
Demonstrated expertise in email marketing best practices and multi-channel campaign integration
Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization
Proficiency in CRO techniques, including A/B testing and landing page optimization
Strong creative and copywriting skills
Active Meta Certification for advertising professionals
Active TikTok Certification in advertising
Proven ability to manage and lead cross-functional teams
Track record of building efficient workflows and processes for creative production and performance marketing campaigns
Strong analytical mindset with the ability to derive actionable insights from campaign data
Excellent communication and presentation skills
Highly organized and detail-oriented, with a focus on driving measurable results
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
What we offer:
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement