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As a Performance Marketing Manager at Payhawk, you’ll drive high-intent demand for our multi-product platform through paid acquisition and ABM activation. You’ll be part of the central Performance Marketing team while being embedded into one or more cross-functional GTM Pods — small, agile squads focused on growing a specific product area. Within your Pod, you’ll work closely with Product Marketing, Content, ABM, Design, SEO, and Web to execute integrated campaigns with speed and clarity. You’ll remain functionally supported by the Performance Marketing Director, while owning paid performance outcomes for your product area. This is a hands-on role with clear accountability for pipeline impact, efficiency, and continuous experimentation across Paid Search and Paid ABM.
Job Responsibility:
Own paid acquisition performance for your assigned GTM Pods, with a focus on Paid Search and Paid ABM
Plan, launch, and continuously optimise multinational paid campaigns aligned to product value propositions, buyer needs, Pod priorities, and business goals
Shape targeting, messaging inputs, creative direction, and funnel experience to improve engagement, conversion, and pipeline contribution
Partner cross-functionally to ensure ads, landing pages, and messaging are aligned and optimised for performance and conversion
Monitor performance closely, diagnose trends, and implement optimisations quickly to improve efficiency and results
Provide clear performance insights and recommendations to Pod leadership to inform campaign strategy and prioritisation
Continuously test and iterate to improve campaign performance and drive innovation
Use AI and automation to improve campaign velocity, testing, reporting, and operational efficiency
Requirements:
4+ years of hands-on experience in performance marketing or paid media execution, ideally in a B2B SaaS environment
Strong experience owning Paid Search and LinkedIn Ads end-to-end
exposure to programmatic, Meta, or ABM platforms (6sense, demandbase) is a plus
Proven accountability for budget management and ROI, including monthly spend at meaningful scale
Strong analytical skills, with the ability to interpret performance data and translate insights into action
Hands-on mindset — comfortable writing ad copy, launching experiments, and optimising campaigns directly
Experience supporting or executing ABM campaigns in collaboration with marketing and sales teams
Solid understanding of CRO fundamentals and how landing page UX impacts conversion
Experience using AI tools to support campaign creation, research, analysis, or automation
Comfortable working in a cross-functional, Pod-based setup
Highly organised, proactive, and able to manage multiple campaigns in a fast-paced environment
Strong written and verbal communication skills in English
Based in Sofia, Bulgaria, and able to work from the office
What we offer:
30 days holiday paid leave
Competitive compensation package
Exchange policy to another Payhawk office (London, Berlin, Barcelona, Paris, Amsterdam)
Flexible working hours and opportunity to work from home