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We are looking for an enthusiastic, proactive, hands-on performance marketing professional, with a proven track record of delivering profitable growth. You’ll have ownership & accountability of large accounts covering over 100 categories with multi-million dollar advertising budgets and work alongside our talented team in a fast paced, dynamic environment. This role will involve big picture, strategic thinking, as well as hands-on, granular campaign optimisation. On top of driving profitable growth via existing channels & campaigns, you will identify, produce business cases for, test and implement additional growth opportunities that enable Bark to scale up across new marketing channels and categories. You will keep up to date with the latest marketing technology & tools (including automation & AI) and prioritise implementing those which have the greatest commercial & operational impact. You will collaborate with CRM, content and other teams across the business to help take Bark’s performance marketing efforts to the next level.
Job Responsibility:
Full ownership & accountability of national marketing budgets and P&L for our ANZ market
Work closely with Marketing, Sales & Commercial Strategy teams to drive profitable growth across existing & new categories
Optimise & continuously look for opportunities scale up existing performance marketing channels (primarily Google & Bing)
Expansion of performance marketing channels (other social, affiliates)
Continuous test & learn: identify commercial opportunities, prioritise & execute initiatives for testing
Budgeting, forecasting, reporting performance and actions to senior leadership
Cross functional collaboration with other teams to drive profitable, long term business growth - CRM, Marketing Strategy & Planning, Sales & Commercial functions, Analytics, Product & Engineering
Requirements:
5+ years of hands-on experience managing large PPC accounts
Expert knowledge of Google ads, Bing Ads & Meta ads
Makes data-driven decisions & recommendations, and communicates clearly to stakeholders of different levels of seniority
Expert knowledge of Microsoft Excel or Google sheets, and experience using Tableau (or equivalent platforms)
Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps
What we offer:
Flexible working policy with India office located in CBD Bangalore
Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
Personal annual L&D Budgets to spend on your development
Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes
Fully stocked snacks in pantry, Quarterly All-site Socials
Being at the forefront of an industry with new and exciting problems to solve