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Hover is looking for a performance marketing manager passionate about driving user growth via paid channels. You will create, manage, and optimize performance marketing campaigns across multiple channels to help drive new user acquisition and incremental revenue. You will join the Growth Marketing team and work collaboratively with partners across creative, product marketing, and data teams. The ideal candidate has a proven track record in running and scaling successful performance marketing programs across various channels, strong analytical skills, and a good understanding of growth marketing principles.
Job Responsibility
Building and managing paid advertising campaigns on Meta, Google, and other platforms focusing on new user acquisition and lead generation
Optimizing campaigns for maximum ROI and making data-driven decisions to improve performance
Tracking, analyzing, and reporting on campaign performance, providing actionable insights and recommendations for optimization
Collaborating with the creative team to develop high-converting ad creatives and landing pages
Launching ad creative and landing page tests, analyzing the results, and reporting findings and insights that inform the next test iterations
Supporting reporting and attribution infrastructure, partnering with data and engineering teams to ensure integrations between the ad platforms and our internal systems are set up correctly
Staying ahead of the curve on industry trends, algorithm changes, and platform developments to adapt to the ever-changing advertising landscape
Requirements
3-5 years of hands-on experience running performance marketing campaigns with 7-digit monthly budgets across different channels for consumer brands
In-depth knowledge of Meta and Google Ads platforms: their capabilities, limitations, and best practices
Strong experience with BI tools such as Tableau
Strong analytical and advanced Excel skills with the ability to interpret data and draw actionable insights
Experience with high-velocity creative testing, tracking, and analyzing creative tests
Experience working with a creative team to generate new ad concepts and variations
Experience working with data and engineering teams to improve channel attribution and reporting
Knowledge of mobile attribution platforms such as Branch and Appsflyer
Familiarity with both web and mobile app tracking methodologies and understanding of the mobile marketing landscape (SKAN, privacy limitations, etc.)
Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment
Strong communication skills, both written and verbal, to synthesize complex information and articulate it to your team and internal stakeholders
Nice to have
fluency in SQL
What we offer
Competitive salary and meaningful equity in a fast-growing company
Comprehensive medical, dental, and vision coverage for you and dependents
Unlimited and flexible vacation policy
Generous paid parental and new child bonding leave
A day set aside each month to allow employees to recharge
Recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
Help cover the cost of management training, conferences, workshops, or certifications