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Mixpanel’s Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy, building a predictable, data-driven engine for pipeline generation. You’ll lead our paid media program (with agency support), develop and manage inbound nurture campaigns, and continually optimize the journey from Handraiser → MQL → Stage 1 Opportunity (S1).
Job Responsibility:
Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels
Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies
Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities
Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance
Improve Handraiser → MQL → S1 CVR as a key performance metric
Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization
Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement
Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders
Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment
Requirements:
5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution
Experience managing contractors and agencies to deliver against performance goals
Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline
Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.)
Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.)
Data-driven mindset with strong analytical and reporting skills
Ability to thrive in a fast-paced, global environment
Nice to have:
Experience in hybrid PLG/enterprise GTM models
Familiarity with experimentation frameworks and CRO
Passion for using AI tools to optimize media buying or email personalization
What we offer:
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break