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Performance Marketing Manager

mixpanel.com Logo

Mixpanel

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

134500.00 - 164500.00 USD / Year

Job Description:

Mixpanel’s Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy, building a predictable, data-driven engine for pipeline generation. You’ll lead our paid media program (with agency support), develop and manage inbound nurture campaigns, and continually optimize the journey from Handraiser → MQL → Stage 1 Opportunity (S1).

Job Responsibility:

  • Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels
  • Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
  • Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies
  • Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities
  • Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance
  • Improve Handraiser → MQL → S1 CVR as a key performance metric
  • Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization
  • Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement
  • Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders
  • Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment

Requirements:

  • 5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution
  • Experience managing contractors and agencies to deliver against performance goals
  • Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline
  • Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.)
  • Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.)
  • Data-driven mindset with strong analytical and reporting skills
  • Ability to thrive in a fast-paced, global environment

Nice to have:

  • Experience in hybrid PLG/enterprise GTM models
  • Familiarity with experimentation frameworks and CRO
  • Passion for using AI tools to optimize media buying or email personalization
What we offer:
  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
  • Equity consideration

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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