Performance Marketing Manager

• Manage and scale successful Performance Marketing initiatives across multiple channels and disciplines with the objective to increase our KPIs (i.e. Leads, Insertions,…) with a dedicated focus on SEA + Shopping
• Measure, report and analyze the efficiency of your Performance Marketing activities, understanding the core drivers and adjust accordingly
• Responsible for an efficient budget allocation and continuously optimize campaigns by conducting A/B-tests, incrementality and balancing brand and performance metrics
• You are the counterpart of our Data & Measurement Specialist within the Performance Marketing Team
• Think “full funnel” and improve your campaigns by considering different categories, user segments and user journeys, elaborating on best ways to incentivize them
• Work in close collaboration with cross-functional teams to ensure consistency and find the best way to convert traffic into conversions
• Analyze competitors, identify trends, insights and new opportunities in performance marketing to maximize growth opportunities
• Manage and nurture relationships with external partners & agencies

• 4+ years of proven experience in working with Performance Marketing channels to acquire and activate them to customers
• Experience in working with Performance Marketing channels like SEA and Shopping to generate new and retargeting existing customers, especially with Google Ads and Microsoft Bing
• Profound understanding of tracking & measurement and familiarity with setting up new events within the Google Tag Manager
• Strong analytical skills with a proven ability to leverage data and to shape strategies and maximize ROI within a data-driven approach
• Experience with Feedmanagement Tools is a big plus
• Strong strategic thinking and operational knowledge of E-Commerce processes and an eye for new trends in the digital marketing world
• Ability to drive marketing initiatives and projects forward, manage stakeholder expectations in a cross-functional and agile working environment
• Motivation for new challenges with the ability to challenge the status quo constructively
• Open-minded, positive, enthusiastic, inspiring, result-oriented individual with the ability to work in a very fast-paced environment combined with a high degree of self-initiative, readiness for action and a hands-on-mentality
• Business fluent in German & English

Experience with Feedmanagement Tools

• An attractive Base Salary
• Participation in our Short Term Incentive plan (annual bonus)
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere
• A 24/7 Employee Assistance Program for you and your family