Senior Performance Marketing Manager Job at Assessfirst (Cambridge)

Senior Performance Marketing Manager

Assessfirst

Location:
United States , Cambridge

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re hiring a Senior Performance Marketing Manager to own performance and growth for a portfolio of Home Services & Remodeling advertisers. This is a visible squad with strong growth potential: you’ll combine strategy, analytics, and execution leadership, while partnering closely with Customer Success and leading Traffic / Paid Acquisition specialists. You’ll be the person who brings clarity when performance moves: what’s happening, why, what we’re doing next — and how we’ll measure impact.

Job Responsibility:

Own performance end-to-end for your portfolio across paid channels (Google, Meta, TikTok
Taboola/Outbrain as needed). Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue, CVR, and quality signals)
Diagnose fast, act faster: spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions
Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them
Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset
Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks
Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react
Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute

Requirements:

7+ years in performance marketing / growth in a data-driven environment (agency or in-house)
Strong expertise on Google Ads + Meta (TikTok is a plus
Taboola/Outbrain a plus)
Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes
Clear communicator with strong stakeholder management (“no surprises”, structured, decisive)
Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists

Nice to have:

Experience in lead generation and/or Home Services / local markets
Experience working with platform reps (Google / Meta) and leveraging them effectively
Experience building experimentation roadmaps and playbooks across multiple accounts

What we offer:

Transportation costs: reimbursement up to $100/month
Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)
Holidays: Flexible vacation time to promote a healthy work-life balance
Flexible remote policy: up to 2-4 days/week (if you’re based in the Greater Boston area)
Diverse & multicultural environment: +13 nationalities represented
Culture: Fun company and team events because we play just as hard as we work
Office: Located in the Boston area (Cambridge)

Additional Information:

Job Posted:
February 17, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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