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We are seeking a Performance Marketing Manager to own and scale our paid acquisition programs. You’ll be responsible for managing social ads (LinkedIn, Facebook), search ads (Google), and testing new paid channels to drive qualified opportunities for our sales team. This is a high-impact, hands-on role for someone who is both data-driven and creatively minded. You’ll analyze performance metrics to optimize spend, develop creative ad campaigns that align with Hightouch’s broader marketing initiatives, and ensure paid channels become a predictable and scalable growth engine.
Job Responsibility:
Own the strategy, execution, and optimization of paid campaigns across LinkedIn, Facebook, Google, and new/emerging channels
Drive qualified pipeline through paid acquisition and measure performance against revenue goals
Partner with the Marketing team to develop creative ad campaigns that amplify our broader demand-gen initiatives
Build and maintain dashboards in Omni to analyze performance and share insights with stakeholders
Manage budgets and forecasts, ensuring efficient allocation of spend to maximize ROI
Continuously test messaging, creative formats, and targeting strategies to improve campaign effectiveness
Stay up-to-date on the latest paid acquisition best practices, tools, and platform updates
Requirements:
4+ years of hands-on experience managing paid social and paid search campaigns, ideally at a fast-growing B2B SaaS company
Proven track record of driving measurable impact on pipeline and revenue through paid media
Highly analytical with strong skills in reporting, optimization, and data-driven decision-making
Ability to balance data with creativity—comfortable developing ad concepts that engage and convert
Strong communication and collaboration skills, with experience working across Marketing, Sales, and Ops
Nice to have:
Experience with analytics/reporting tools like Looker or Omni is a plus
Experience with account-based marketing (ABM) strategies or testing emerging ad platforms
What we offer:
Meaningful equity compensation in the form of ISO options, and offer early exercise and a 10 year post-termination exercise window
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