Performance Marketing Manager

• Drive user acquisition and revenue growth through paid media channels
• Own the strategy and execution of paid acquisition across multiple channels—Google Ads, Meta Ads, Linkedin ads and emerging platforms—with the singular goal of driving scalable, profitable customer acquisition for Notion’s self-serve offerings
• Help drive alignment around audience targeting, messaging strategy, and campaign planning
• Partner closely with product marketing, operations, creative, strategy, engineering, lifecycle, and analytics teams to guide campaign strategy and execution
• Bring operational rigor to the way we launch and scale campaigns, owning the systems that make us faster and more effective
• Lower CAC and increase qualified leads and drive ARR impact with key Paid Media Channels
• Systematically uncover (sometimes design) winning creative formulas and audience segments through rigorous testing
• Craft robust creative briefs that plan ahead for future product launches and messaging shifts
• Push Notion’s acquisition engine further into a self-optimizing, compounding growth loop
• Partner with the Performance Marketing Lead to develop new marketing ideas/approaches and broaden skill-set
• Partner with analytics leads to build dashboards, funnel reports, and cohort analyses to uncover growth opportunities
• Build relationships across the internal organization to garner resources and insights to drive scaled success for the Performance Marketing programs
• Regularly report on acquisition performance with actionable insights and strategic recommendations
• Partner with Marketing Operations Lead to develop internal efficiencies and improve down-funnel conversion rates

• 3–5+ years of hands-on experience running and scaling paid performance campaigns at high-growth B2SMB SaaS or consumer tech companies
• Expertise with Meta Ads, Google Search & YouTube, and LinkedIn Ads
• Proven track record of managing $1M–$5M+ annual paid media budgets and achieving (beating) ROAS/CAC goals
• Strong knowledge of attribution models, event-based tracking, and pixels/conversion APIs (GA4, Meta CAPI, Segment)
• Analytical mindset with proficiency in spreadsheets and behavioral analytics tools for slicing campaign data and evaluating audience performance
• Exceptional copywriting instincts and taste in performance creative that converts
• Ability to thrive in a fast-paced startup—bias for action, no ego, full accountability
• Curious and willing to adopt AI tools to work smarter and deliver better results

• Experience marketing an AI products
• Background in performance creative testing for video (UGC, talking-head, animated)
• Familiarity with CRO platforms and testing strategy
• Bonus: experience with TikTok Ads and programmatic
• Bonus: Instrumentation platform management
• Experience launching international, language-localized campaigns a plus

Highly competitive cash compensation, equity, and benefits