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Performance Marketing Manager

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Vodafone

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Location:
Türkiye , İstanbul

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Not provided

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Salary:

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Job Description:

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Job Responsibility:

  • Lead and develop the Performance marketing team, providing clear direction, coaching and performance management
  • Own the strategy across digital channels in line with business growth objectives
  • Drive acquisition and growth with strong focus on CPA, ROAS and incrementality
  • Ensure efficient budget allocation and continuous optimization across channels
  • Partner closely with brand, media, martech, analytics, commercial teams to deliver integrated campaigns
  • Oversee performance, governance and accountability of the team
  • challenge with data driven insights
  • Lead creative testing strategy for performance channels, enabling scalable learning framework
  • Develop audience strategies leveraging first party data, lookalikes and advanced targeting methodologies
  • Monitor performance dashboards and translate complex data into actionable business insights for senior stakeholders
  • Drive experimentation roadmap and stay ahead of industry trends, platform updates and competitive landscape to continuously evolve strategy

Requirements:

  • Deep expertise in Google ads ecosystem and social media channels, including advanced campaign structuring and optimization
  • 10+ years of experience in performance marketing
  • Strong command of bidding strategies, bid strategy testing and budget scaling frameworks
  • Solid understanding of attribution models, tracking set up and troubleshooting
  • Experience with feed management, automation logic, scripts and AI based optimization dynamics
  • Strong analytical mindset with ability to interpret large datasets and drive strategic recommendations
  • Experience in upper funnel and performance integration and creative testing methodologies
  • Comfortable with operating both strategic and executional levels, balancing long term vision with day-to-day excellence
  • Ability to manage cross functional stakeholders effectively
  • Strong ownership and growth oriented mindset and accountability
  • Confident decision maker in fast-paced environments
  • Curious, proactive and continuously looking for improvement opportunities
What we offer:
  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services

Additional Information:

Job Posted:
April 16, 2026

Work Type:
Hybrid work
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