Performance Marketing Manager Job at Adevinta (Berlin)

Job Description

We are looking for a passionate new team member to join us as a Performance Marketing Manager – Focus Paid Search (d/f/m). About the team: As a Digital Marketing team we empower our private and commercial customers to joyfully trade on Kleinanzeigen across web and app. We help our users along the customer lifecycle and journey through digital initiatives (Performance & Mobile Marketing, Onsite, CRM) to find or to sell the item of choice – locally or with shipping options! This hybrid role combines remote work with office presence in Berlin Charlottenburg. You will report directly to the Performance Marketing Lead.

Job Responsibility

Manage and scale successful Performance Marketing initiatives across multiple channels and disciplines with the objective to increase our KPIs (i.e. Leads, Insertions,…) with a dedicated focus on SEA + Shopping
Measure, report and analyze the efficiency of your Performance Marketing activities, understanding the core drivers and adjust accordingly
Responsible for an efficient budget allocation and continuously optimize campaigns by conducting A/B-tests, incrementality and balancing brand and performance metrics
You are the counterpart of our Data & Measurement Specialist within the Performance Marketing Team
Think “full funnel” and improve your campaigns by considering different categories, user segments and user journeys, elaborating on best ways to incentivize them
Work in close collaboration with cross-functional teams to ensure consistency and find the best way to convert traffic into conversions
Analyze competitors, identify trends, insights and new opportunities in performance marketing to maximize growth opportunities
Manage and nurture relationships with external partners & agencies

Requirements

4+ years of proven experience in working with Performance Marketing channels to acquire and activate them to customers
Experience in working with Performance Marketing channels like SEA and Shopping to generate new and retargeting existing customers, especially with Google Ads and Microsoft Bing
Profound understanding of tracking & measurement and familiarity with setting up new events within the Google Tag Manager
Strong analytical skills with a proven ability to leverage data and to shape strategies and maximize ROI within a data-driven approach
Experience with Feedmanagement Tools is a big plus
Strong strategic thinking and operational knowledge of E-Commerce processes and an eye for new trends in the digital marketing world
Ability to drive marketing initiatives and projects forward, manage stakeholder expectations in a cross-functional and agile working environment
Motivation for new challenges with the ability to challenge the status quo constructively
Open-minded, positive, enthusiastic, inspiring, result-oriented individual with the ability to work in a very fast-paced environment combined with a high degree of self-initiative, readiness for action and a hands-on-mentality
Business fluent in German & English

Nice to have

Experience with Feedmanagement Tools is a big plus
Re-Commerce is your passion

What we offer

An attractive Base Salary
Participation in our Short Term Incentive plan (annual bonus)
Work From Anywhere: Enjoy up to 20 days a year of working from anywhere
A 24/7 Employee Assistance Program for you and your family

Adevinta - All Job Offers

Select Country

Performance Marketing Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?