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Hypervolt is seeking an expert Performance Marketing Manager to accelerate our paid acquisition engine and scale profitable growth for our premium EV Charging products. You will lead strategy and execution across Google and Meta, build the analytical foundation for investment decisions, and collaborate across the business to unlock new customer demand. This role requires someone autonomous, commercially-minded, and deeply data-driven.
Job Responsibility:
Own end-to-end management of Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Advertising, prioritising high ROAS growth
Confidently manage and scale large budgets, ensuring investments align with company ROI expectations
Develop and execute structured test plans across creative, audiences, bids, formats, funnels, and messaging
Build clear, evidence-based business cases for budget increases—grounded in performance data, scalability analysis, marginal ROAS, and forecast modelling
Present clear recommendations to leadership on when/how to scale spend to hit commercial goals without compromising efficiency
Monitor unit economics by campaign, product, and funnel stage to ensure profitable growth
Conduct advanced analysis using Ads Manager/Google Ads console, Google Analytics, and Excel (lookups, pivots, forecasting models)
Assess performance at granular levels: keywords, queries, audiences, placements, product-level ROAS, landing pages, hooks, and creative formats
Use insights to refine strategy, optimise bidding, shape creative briefs, and improve customer acquisition efficiency
Work closely with Product Marketing, Design, and content teams to develop performance-oriented creative concepts (hooks, messaging, formats)
Identify the content, assets, and landing pages required to improve conversion and scale budget efficiently
Coordinate with commercial and product teams to align campaigns with pricing, promotions, and new product launches
Leverage experience with e-commerce funnels for high-value considered purchases (£1k–£2k ASP)
Build and optimise product feeds, landing pages, customer journeys, and attribution paths
Understand the EV consumer decision cycle and tailor performance strategies to shorten and convert the journey
Provide proactive insights and recommendations to leadership, grounded in robust performance analysis
Operate with high autonomy—setting strategy, managing day-to-day execution, and independently prioritising work
Communicate clearly, bringing data, context, and solutions to cross-functional discussions
Requirements:
Expert-level capability in Google Ads performance marketing
Strong experience with Meta performance advertising, including creative iteration and audience optimisation
Highly analytical, fluent across Ads platforms, Google Analytics, and Excel-based analysis
Experience running and scaling large e-commerce budgets for premium-priced products
Strong commercial mindset with experience building business cases for budget allocation
Excellent stakeholder management, communication skills, and ability to influence non-marketing teams
Comfortable working autonomously with full ownership of performance outcomes
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