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As a Performance Marketing Manager, you’ll play a key role in identifying, testing, and scaling emerging paid media channels that can accelerate Whatnot’s growth. You’ll execute campaign experiments, analyze results, and build frameworks that enable Whatnot to expand beyond established platforms. You’ll report to the Head of Performance Marketing and collaborate closely with channel leads, creative, data, and finance to validate and grow new sources of efficient demand. This role is ideal for someone who’s deeply hands-on, data-driven, and excited by the challenge of launching new performance programs from scratch.
Job Responsibility:
Launch and manage emerging digital and offline channels for acquisition
Build structured testing roadmaps to validate channel fit and measure incremental impact
Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes
Help formalize early stage channels into repeatable, scalable playbooks for broader adoption
Own day-to-day execution and performance monitoring for early stage channels
Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals
Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops
Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
Communicate actionable insights to stakeholders and propose next steps for scaling
Keep abreast of the latest ad tech, attribution methods, and analytics solutions
Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level
Requirements:
4–6 years of experience in performance marketing, growth marketing, or digital media
Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget
Strong command of key metrics and data analysis to drive campaign outcomes
Experience creating and iterating on world-class creative that resonates across diverse culture
Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor
Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
What we offer:
Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement
401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work