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This role will be hybrid and can work out of Lafayette, CA or Chicago, IL or New York, NY. The Performance Marketing Manager, Targeted Media role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients
Job Responsibility:
Campaign Setup
Campaign Optimization
Campaign Reporting
Drive standards into delivery and the team
Requirements:
3-5 years of experience in Marketing roles
2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
Bachelor's degree in Business, Communications, or Marketing
Ability to leverage AI for efficiency improvements or client experience enhancements
Extremely detail-oriented and able to manage multiple projects concurrently
Values building and growing relationships
Skilled at teaching and growing teammates
Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
Process driven and scale oriented
Skilled oral and written communicator with the ability to work with distributed teams to drive results
Knowledge and use of collaboration tools like JIRA, Confluence, etc.
Thirst for knowledge and openness to learn
Nice to have:
Familiarity with recruitment marketing and/or talent attraction is a huge plus