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Leading the planning and execution of performance marketing strategies based on data insights
Overseeing daily optimisation towards key performance indicators to drive high-quality traffic
Support the implementation and optimisation of any tools and technology to harness our 1P data and improve media ROI (i.e. DMP, pixels & tags, Live ramp, XCM, feed management as well as AI tools such as DCO)
Collaborating with performance marketing leads to maximise output and share best practices
Managing performance budgets and ensuring efficient resource allocation
Oversee the daily optimisation towards key performance indicators
Regularly monitor and report on channel performance to make data driven recommendations for optimisation, to improve quality and value of traffic in line with our measurement framework
Partnering with agency teams to develop effective strategies and ensure continuous growth and monitor performance to improve performance marketing measurements and attribution
Manage a team of 1 to ensure personal and business objectives are met
Requirements
Strong experience in digital acquisition and a solid understanding of e-commerce and omni-channel operations, driving DTC growth
Background in SEM and ability to drive data-driven analysis for campaign effectiveness
Proficiency in advertising platforms such as Google Ads Manager, Meta Ads Manager and TikTok Ads Manager
Experience with technology platforms like SA360 and Adobe
Effective partner management skills with strong influencing and communication abilities
A proactive mindset with a natural commercial acumen
What we offer
Boots Retirement Savings Plan (up to 6% company contribution)
Generous employee discounts for you and a family member
Enhanced maternity/paternity/adoption leave pay
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme