Performance Marketing Manager - Paid Social Job at Charles Tyrwhitt (London)

Job Description

We’re looking for a hands-on, platform-native Paid Social specialist to own and scale our acquisition engine, starting with Meta and expanding into TikTok, Pinterest and beyond. This is not a strategy-only role. We want a high-output operator - someone who lives in the ad account, builds at pace, launches at scale, and constantly iterates creative to drive performance. If you’re someone who can turn insight into ads quickly, spot winners early, and scale them aggressively, this role is for you.

Job Responsibility

Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
Build, launch and optimise campaigns at pace, with a strong focus on execution
Manage budgets to deliver against CPA and revenue targets
Lead structured testing across audiences, creative and campaign setups
Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
Quickly identify winning ads and scale them, while cutting underperformance
Turn data into clear, actionable improvements
Maintain clear, concise reporting for stakeholders
Work closely with Creative teams to deliver a consistent flow of assets
Partner with agencies and platform reps to stay ahead of best practice
Collaborate with CRM and retention teams on cross-channel activity
Share insights and performance learnings with stakeholders
Own paid social contribution to new customer growth
Identify new opportunities across platforms, formats and audiences
Manage campaign budgets effectively to maximise return
Act as an internal expert and champion of paid social

Requirements

Proven experience managing paid social campaigns, especially Meta
Strong track record of building and launching ads at volume
Experience working with creative, including UGC or influencer content
Familiarity with tools like Smartly.io is a plus
Strong analytical skills with a focus on performance
Experience of working in multi-territory markets is advantageous.
Hands-on, proactive and execution focused
Comfortable working at pace with a test and learn mindset
Commercially driven and results-oriented
Strong attention to detail and prioritisation
Confident owning a channel end-to-end
Deep expertise in Meta Ads Manager (essential), other platforms a plus
Strong understanding of campaign structure, optimisation and scaling
Experience with product feeds and e-commerce environments
Proficient in Excel and reporting tools
Understanding of tracking and attribution fundamentals

Nice to have

Familiarity with tools like Smartly.io is a plus
Experience of working in multi-territory markets is advantageous.
other platforms a plus

What we offer

Competitive salary and excellent bonus scheme
Access to Staff Discount from your 1st day, not just at CT but also from The White Company
Hybrid working policy (work from the office 3-4 days per week, 14 days onsite across a 4 week period, and Monday's are set days in the office)
opportunities to partner with charities and sustainability partners
Christmas and summer parties
CT Social Team activities

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Performance Marketing Manager - Paid Social

Job Description

Job Responsibility

Requirements

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What we offer

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