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Performance Marketing Manager (Paid Media)

Portugal, Lisbon · Job Posted February 21, 2026
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Job Description

As the Performance Marketing Manager (Paid Media), you will drive the strategy, optimization and reporting of our paid media campaigns to support key marketing initiatives and business goals. You will be responsible for the day-to-day management of campaigns across multiple digital channels including search ads, social media advertising, display, and programmatic platforms. This role requires expertise in performance marketing with a focus on LinkedIn Ads, Meta Ads (Facebook/Instagram), Google Ads, and other digital advertising channels to drive lead generation, brand awareness, and conversion optimization. You will work closely with cross-functional teams, marketing partners, and global agency teams to ensure our advertising efforts deliver maximum return on investment (ROI) and support our growth objectives.

Job Responsibility

  • Develop, execute, optimize and report performance marketing strategies across search engine marketing (SEM), paid social, display advertising, and programmatic channels
  • Account-Based Marketing (ABM) campaigns using 6sense and other similar platforms
  • Collaborate with internal teams and external agencies to ensure campaigns are strategically planned, properly set up, and launched on schedule
  • Monitor competitive landscape and industry trends to identify new opportunities and inform campaign strategy
  • Manage daily campaign budgets across all channels to maximize performance and ensure efficient spend allocation
  • Track, measure, and report on campaign performance against established KPIs including CPC, CPM, CTR, conversion rates, lead quality, and ROI
  • Execute continuous optimization through A/B testing of ad copy, creative assets, audience targeting, bidding strategies, and landing pages
  • Stay current with platform updates, new advertising features, and performance marketing best practices to drive campaign effectiveness
  • Develop comprehensive performance reports and insights to inform strategic decisions and demonstrate campaign impact
  • Utilize analytics tools to track user behavior, conversion paths, and attribution across multiple touchpoints
  • Provide data-driven recommendations for budget allocation, audience targeting, and campaign optimization
  • Serve as primary point of contact for advertising agencies, technology vendors, and platform representatives
  • Partner with internal stakeholders, business leads, content, creative, and regional marketing teams to ensure integrated campaign execution and messaging alignment
  • Educate internal stakeholders on performance marketing best practices and platform capabilities

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or related field
  • 3-5 years of hands-on performance marketing experience, preferably in B2B or commercial real estate environments
  • Expert-level proficiency in LinkedIn Ads, Meta Ads (Facebook/Instagram), and Google Ads with demonstrated success in campaign optimization and performance improvement
  • Strong understanding of programmatic display advertising platforms such as Google Display Network, The Trade Desk, or similar DSPs
  • Ideally experience with Account-Based Marketing (ABM) campaigns, including strategy development, execution, optimization, and reporting using 6sense and other similar B2B platforms
  • Experience with additional digital advertising channels including YouTube Ads, Microsoft Advertising, and emerging social platforms
  • Proficiency in analytics tools (Google Analytics, Facebook Analytics, LinkedIn Campaign Manager) and marketing attribution platforms
  • Strong analytical skills with proven ability to translate data insights into actionable optimization strategies
  • Excellent project management capabilities with experience managing multiple concurrent campaigns
  • Fluent in English, written and spoken, and a collaborative team player
  • Knowledge of marketing automation platforms and CRM integration considered a plus

Nice to have

Knowledge of marketing automation platforms and CRM integration

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