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Performance Marketing Manager, Growth and Business Operations

United States, San Francisco Employment contract 95000.00 - 153400.00 USD / Year · Job Posted May 06, 2025

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Job Description

You’ll partner closely with product, marketing, finance, and data science to shape growth plans, identify strategic bets, and ensure our marketing efforts are driving measurable impact. This role is critical in translating Atlassian’s self-serve, product-led growth model into actionable marketing insights and operational rigor that accelerate sign-ups, activation, and revenue.

Job Responsibility

  • Partner with product, marketing, and finance teams to build growth plans, conduct opportunity analyses, and translate goals into actionable marketing priorities
  • Own and evolve funnel frameworks (e.g., sign-up → activation → conversion) to understand user journeys, identify friction points, and unlock areas for improvement
  • Define and prioritize high-impact experiments across acquisition and onboarding, maintaining a centralized experimentation calendar and learnings agenda
  • Analyze campaign and funnel performance to surface trends, guide investment decisions, and influence roadmap prioritization through full funnel reporting
  • Act as a connector across marketing, product, data science, and finance to ensure alignment and seamless execution of go-to-market strategies grounded in PFM playbooks
  • Build and optimize planning rituals that improve team focus, increase operational efficiency, and keep priorities aligned across functions
  • Provide clear, data-driven insights that support quarterly planning, forecast accuracy, and ongoing performance reviews

Requirements

  • 5–8 years of experience in performance marketing, growth strategy, or marketing operations—ideally within B2B SaaS
  • Strong analytical skills with a track record of turning funnel and channel data into strategic insights and actionable plans
  • Experience with A/B testing and experimentation frameworks, including test design and results interpretation
  • Proven ability to collaborate cross-functionally with product, marketing, data science, and finance teams
  • Highly organized, adaptable, and comfortable owning planning, reporting, and goal-tracking in a fast-paced environment

What we offer

  • health and wellbeing resources
  • paid volunteer days

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