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Lead a high‑impact performance marketing team while shaping the global growth strategy of an iconic denim brand. Head up the Performance Marketing function within the Global Digital team, overseeing all performance channels including Paid Search, Paid Social, and Affiliates. Manage a team consisting of the Paid Search Specialist, Paid Social Lead, and Affiliate Lead — guiding them to deliver best‑in‑class execution and full‑funnel performance across 20+ international markets. Drive the global performance strategy, manage multimillion‑euro budgets, and unlock meaningful revenue growth while keeping ROAS, CAC and LTV in perfect balance.
Job Responsibility:
Own and evolve G‑Star’s global performance marketing strategy across Paid Search, Paid Social, and Affiliate channels
Ensure each channel operates as part of a coordinated, full‑funnel approach — from awareness to conversion and retention
Translate business objectives into actionable channel strategies, KPIs and measurable performance outcomes
Manage, mentor and develop a team of channel specialists (Paid Search, Paid Social, Affiliates), fostering a culture of innovation, experimentation and accountability
Build cross-channel ways of working to increase efficiency, insight sharing and performance
Collaborate closely with finance and commercial teams on channel budgeting and forecasting across all performance channels
Maximize ROAS while reducing CAC and improving LTV through data-driven optimizations
Monitor KPIs daily and steer the team toward continuous improvement
Lead structured testing programs including A/B testing, incrementality, attribution, creative testing and audience strategies
Oversee adoption of new tools, betas and innovations from partners (Google, Meta, Microsoft, Affiliate networks)
Champion cutting-edge measurement frameworks and ensure accurate reporting, tracking, and incrementality analysis
Work closely with eCommerce, Trade, Creative, GTM and Data teams to align paid media initiatives with broader business and commercial goals
Ensure product feeds, creative assets, audiences, tracking and tagging are fully optimized to support performance excellence
Support regional teams with local insights, experimentation frameworks, and campaign localization
Own the Joint Business Plans (JBPs) with platforms and key partners including Google, Meta, Microsoft, and affiliate networks
Leverage agency, technology and network partners to ensure best-in-class execution and ongoing improvement
Requirements:
A Bachelor’s or master’s degree
7+ years of experience in performance marketing, with deep hands‑on expertise in Paid Search and solid understanding of Paid Social and Affiliate channels
Proven experience managing multimarket performance strategies and large budgets
Strong knowledge of Google Ads, Meta Ads, DV360/SA360, feed management tools, and performance tracking solutions
Demonstrated ability to lead and mentor teams
Highly analytical mindset
strong experience with testing methodologies and measurement frameworks
Excellent communication skills in English
additional languages a plus
Experience in fashion, retail, or eCommerce preferred
Experience working in cross-functional and multi-regional teams
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Data-driven with strong analytical skills
Hands-on, pragmatic, and proactive
Team-oriented with excellent communication skills
Able to manage multiple priorities and drive clarity across stakeholders
Fast learner with an intrinsic curiosity for the latest digital marketing trends
Strong belief in the power of performance marketing as a full-funnel growth driver
Nice to have:
Experience in fashion, retail, or eCommerce preferred
additional languages a plus
What we offer:
Competitive salary
Awesome and diverse team
Work environment that offers room for fun, inspiration and innovation