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Performance Marketing & Insights Lead

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360 Resourcing Solutions

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Location:
United Kingdom , Battersea

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Category:
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Contract Type:
Not provided

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Salary:

38000.00 - 42000.00 GBP / Year
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Job Description:

Vivienne Westwood are seeking a highly analytical and technically skilled Performance Marketing & Insights Lead to drive the optimisation of our digital campaigns and transform data into actionable insights. While supported by external agencies, this role requires some level of hands-on involvement. The ideal candidate will be confident working independently across analytics tools and ad platforms, validating agency reporting, and proactively uncovering insights to inform strategy and performance optimisation.

Job Responsibility:

  • Lead and manage agencies in optimising Google Ads, Shopping, Display, and Paid Social campaigns to maximise ROAS and reduce CAC
  • Refine targeting, bidding strategies, and budgets in collaboration with the Head of Digital
  • Act as the primary contact for day-to-day communication with agencies, ensuring outputs align with business objectives and brand positioning
  • Provide clear briefs and KPIs, evaluate agency performance, and identify areas for improvement
  • Oversee product feed optimisation, ensuring data accuracy and alignment with seasonal priorities, marketing lunches and product availability
  • Partner cross-functionally with creative, merchandising/e-commerce teams to ensure campaigns align with key collections, launches and products availability
  • Be able to run and report on paid social campaigns in-house when required
  • Collaborate with agencies but maintain independent oversight of campaign performance, ensuring transparency, accuracy, and consistency of reporting and optimisations
  • Supporting the digital marketing team across affiliate marketing campaigns
  • Monitor and evaluate performance across all channels using GA4, Meta, Google Ads, and other analytics tools
  • Build and maintain advanced dashboards in Looker Studio and use data visualisations to quickly explore and present key trends
  • Demonstrate advanced proficiency in Excel, creating automated reports, pivot tables, v-lookups, and macros
  • Analyse user behaviour, AOV, conversion rates, and product preferences to identify regional trends and growth opportunities
  • Support customer segmentation analysis and loyalty tracking to inform targeting and retention strategies in collaboration with the CRM specialist
  • Validate and interpret data provided by agencies, ensuring consistency across platforms and proactively identifying insights or discrepancies
  • Ensure data accuracy and alignment across analytics platforms, managing attribution differences and integrating with e-commerce data
  • Evaluate website performance using GA4 and tools such as Microsoft Clarity, recommending journey optimisations and A/B testing opportunities
  • Stay current with digital and e-commerce trends within the luxury fashion industry to identify new growth opportunities

Requirements:

  • 4+ years’ hands-on experience in performance marketing and analytics, ideally within luxury fashion or retail
  • Hands-on expertise in Google Ads, Meta Ads Manager (essential), Google Shopping, and affiliate marketing platforms
  • Strong knowledge of GA4, attribution models, event tracking, and e-commerce KPIs
  • Advanced skills in Looker Studio and Excel (report automation, advanced formulas, and pivoting,etc.)
  • Experience with feed management and shopping campaigns optimisation
  • Analytical mindset with strong numerical ability and attention to detail
  • Excellent communication and collaboration skills, able to present insights clearly to both technical and non-technical audiences
  • Proactive, commercially aware, and passionate about digital innovation
  • Confident using analytics and reporting tools independently, without relying solely on agency support
  • Ability to validate tracking, assess data accuracy, and build performance dashboards from scratch
  • Hands-on experience across ad platforms, product feeds, and performance data environments

Nice to have:

  • Degree in Data Science, Marketing Analytics, or related fields
  • Experience with Salesforce and feed management tools
  • Experience with Power BI
  • Knowledge of customer segmentation and loyalty frameworks
  • Experience working across global markets
What we offer:
  • Staff discounts
  • Training
  • Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
  • Cycle to work scheme
  • Generous annual leave allowance
  • Pension Scheme
  • Perkbox membership: access to a wide range of perks, discounts, and wellness resources
  • Opportunity to develop new skills and progress in your career
  • Opportunity to work for a company that cares and believes in its people and the environment

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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