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Performance Marketing Executive

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Mantle Solutions

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Location:
India , Kochi

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Category:
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Salary:

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Job Description:

We are looking for experience Performance Marketing Executives to increase business growth through performance marketing campaigns achieving ever better ROI, conversions and growth.

Job Responsibility:

  • Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other relevant channels
  • Design digital performance campaigns aligned with business goals (sales, leads, app installs, revenue)
  • Manage paid budgets, bidding strategies, targeting, and placements to maximize ROI and campaign efficiency
  • Monitor campaigns daily and optimize performance to improve ROAS, CPA, CTR, CVR, CPM, and overall results
  • Perform A/B testing on ad creatives, copies, audiences, landing pages, and offers to improve conversions
  • Ensure accurate conversion tracking and reporting via GA4, Google Tag Manager, Meta Events Manager, and UTM tagging
  • Give clear direction and inspiration to creative teams in developing engaging concepts and high-performing ad creatives (video, static, carousel)
  • Analyze campaign and customer data to identify trends, customer behavior, and scaling opportunities
  • Prepare weekly and monthly performance reports with insights, learnings, and action plans
  • Coordinate with cross-functional teams (e-commerce/sales/CRM/customer support) to improve funnel performance and campaign outcomes

Requirements:

  • 2–5 years of hands-on experience in performance marketing or paid media roles
  • Experience in retail, e-commerce, D2C, marketplaces, or consumer brands preferred
  • Proven track record of managing performance budgets and delivering ROI-driven outcomes
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • MBA (Marketing / Digital Marketing / Analytics) preferred
  • Knowledge of performance marketing principles and full-funnel digital marketing concepts
  • Knowledge of AI Driven campaign optimisation
  • Knowledge of paid media platforms (Google, Meta, TikTok, Snapchat, etc.)
  • Experience with SMM tools (Hootsuite, Sprout, Sprinklr), marketing automation platforms (Eloqua, Marketo) and CRM platforms (HubSpot, Salesforce)
  • Knowledge of conversion tracking, attribution models, and analytics frameworks
  • Knowledge of retail / e-commerce customer journeys and purchase behavior
  • Knowledge of landing page optimization and CRO fundamentals
  • Strong analytical and data interpretation skills
  • Hands-on experience with paid media platforms and analytics tools
  • Understanding of creative performance drivers (visuals, messaging, formats)
  • Reporting and dashboarding skills
  • Performance and outcome-oriented mindset
  • Strong collaboration and communication skills
  • Proactive approach to testing, learning, and optimization
  • Attention to detail and accountability for results

Additional Information:

Job Posted:
February 24, 2026

Employment Type:
Fulltime
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