Performance Marketing Executive - PPC

• Build, manage, and optimise paid search, Pmax, Demand Gen and Youtube campaigns across Google Ads and Microsoft Ads
• Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages
• Conduct regular search query, keywords, and audience analysis
• Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions
• Support and help manage feed optimization
• Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, audience signal refinement
• Support and help manage a structured testing roadmap across all paid activities
• Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages
• Document test results clearly and translate learnings into actionable recommendations
• Produce regular performance reports and dashboards
• Analyse performance data to generate clear insights and optimisation opportunities, utilizing 3rd party data
• Support performance reviews by explaining what’s working, why it’s working, and what to do next
• Collaborate with brand, creative, web, trade, and CRM teams to ensure alignment across channels
• Support conversations with platform partners (e.g. Google) where required
• Brief in new codes and URLs to the web & CSR teams
• Test all new promotions before they go live to ensure a good customer experience
• Coordinate the digital marketing offer schedule and work with our other marketing teams to ensure promotions are consistent across channels

• Solid paid search experience (Google, Bing ads platforms) with a strong track record of running successful campaigns from conception, execution & data analysis
• Strong analytical thinkers with excellent numerical skills
• High attention to details and able to manipulate data using advanced Excel
• Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it
• Up to date with market and technological related innovations
• Clear communicator with a proactive, problem-solving mindset
• Self-sufficient, with the ability to plan, prioritise, and manage workload effectively
• Well organised, efficient, and comfortable working to tight deadlines
• Strong communication skills and the ability to present information clearly to a range of audiences
• Collaborative team player with strong interpersonal skills
• Quick learner and pro-active, with a problem-solving mindset
• Proficient in Google Ads Editor and Microsoft Ads Editor
• Experience using GA4 / Adobe Analytics
• Familiarity with Power BI

Experience of working in a retail e-commerce environment is beneficial but not essential

• Competitive salary and excellent bonus scheme
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company
• Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
• We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)