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The Performance Marketing Analyst is responsible for building, scaling and analyzing our third-party partners with direct P&L responsibility. This individual will collaborate with the engineering, product and sales teams to create positive client experiences, increase sales and revenue and manage the trafficking, set-up and QA of digital media campaigns. They are an expert on DMS’s strengths and capabilities and spot opportunities to educate internal stakeholders and external partners about our platform.
Job Responsibility:
Set up campaigns and perform technical troubleshooting on campaigns
Manage the quality metrics set forth by the division by individual partners
Responsible for creating and executing against the strategy to achieve P&L metrics
Figure out how best to align supply and demand with our marketplace to achieve financial metrics while providing high-quality products to our customers
Work with finance to reconcile the economics of campaigns
Identify risk and fraud relating to campaigns and communicate to key stakeholders
Act as the compliance escalation point for consumer complaints
Proactively review analytics numbers for discrepancies
Manage the setup and QA of campaigns
Work cross-functionally with different teams to identify and execute against opportunities
Complete other duties, tasks and activities as they arise
Troubleshooting unexpected supply, sales or client trends
Requirements:
Bachelor’s degree in Marketing, Digital Media, Product Engineering or Sales
4+ years experience in Ad Ops or an analyst position at a digital media company, advertising agency or similar
Strong data analysis skills
Ability to continually iterate on processes and provide the tech team with recommended platform enhancements to optimize campaigns and sales
Excellent written and communication skills
Detail-oriented and organized
Ability to build relationships, effectively prioritize and navigate difficult client situations
Work well in a fast-paced and deadline-driven environment
Nice to have:
Prior experience in Ad Ops for education, mortgage and/or health campaigns
Management/Supervisory experience over an Ad Ops team of 2+ individuals
Southern California a plus
What we offer:
Medical, dental, vision insurance
Wellness and mental health benefits
Tax-advantaged health care accounts
Financial and income protection benefits: Life insurance, short-term disability, 401(k)
Paid Time Off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office
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