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Performance Marketer

United Kingdom, Norwich · Job Posted December 08, 2025
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Job Description

Join us as a Performance Marketer to accelerate customer acquisition, optimise paid media performance, and support our growth across digital channels. You will play a key role in driving ROI and supporting data-driven marketing initiatives across the business. You will report to the Marketing Manager and collaborate closely with the wider Marketing team.

Job Responsibility

  • Plan, execute and optimise paid media campaigns across channels (especially Google) to drive customer acquisition and revenue growth
  • Manage campaign optimisation to maximise ROI and hit key performance metrics (CPA, ROAS)
  • Conduct A/B testing on ad copies, landing pages and audience segments to continuously improve campaign performance
  • Monitor campaign metrics and competition performance to provide actionable insights to the Marketing Manager
  • Collaborate with Data Analyst, designers and developer in the marketing team to improve funnel conversion rates

Requirements

  • 3yr+ relevant experience in performance marketing campaigns such as Google Ads
  • Strong analytical skills with proficiency in Google Analytics, campaign management platforms and Excel/Google Sheets
  • Hands-on experience managing substantial media budgets (£100k+ monthly) and demonstrable track record of achieving performance targets
  • Deep understanding of digital marketing metrics, attribution models and conversion funnel optimisation
  • Ability to work collaboratively with cross-functional teams including creative, clinical and data

Nice to have

  • Experience working with Meta Ads Manager, Bing, LinkedIn Campaign Manager, etc
  • Familiarity with Google Tag Manager
  • Experience scaling performance marketing programmes in high-growth environments

What we offer

  • Competitive salary
  • Pension scheme
  • Opportunities for professional development and growth
  • A modern office based just outside of Norwich
  • Regular team building and events
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