Performance Manager Job at EMF Media

Job Description

The Performance Manager is a key player in EMF Media’s growth engine, responsible for planning, executing, and optimising growth marketing strategies across all paid media channels. You will be accountable for campaign performance, from strategic planning to deep performance analysis, working cross-functionally with Creative Strategists, Influencer Marketing Managers, Retention and CRM, clients, CRO, and data analysts to maximise ROAS, profitability, and business outcomes. This role is for someone deeply analytical, operationally rigorous, and driven by results, but also someone who takes full ownership, treats every brand as their own, and is genuinely committed to delivering excellence at every stage.

Job Responsibility

Own the full lifecycle of paid media from strategic design to tactical execution
Design and launch full-funnel campaigns across all social paid channels and emerging platforms
Drive budget ownership and performance monitoring at a strategic level, ensuring investments are aligned with growth objectives and KPIS
Define testing priorities and guide media buyers to optimise performance across key levers like creatives, messaging, and bidding strategies
Collaborate with Leadership to ensure campaign structures align with client goals
Use data as your compass to optimise campaigns daily, weekly, and monthly
Monitor performance KPIS to drive constant improvement
Conduct structured post-mortems to identify winning elements and optimisation areas
Make sure the data on the client and internal dashboards is correct
Collaborate with Creative Strategists and Copywriters Strategists to ensure ad creatives are aligned with performance-driven objectives and campaign KPIs (ROAS, CPA, CTR, CVR, etc.)
Translate performance insights into structured creative feedback loops, highlighting top-performing formats, hooks, and messaging for future iterations
Lead the development of a creative testing roadmap, focused on systematic experimentation of formats, angles, and storytelling approaches across platforms (All paid channels media)
Monitor and integrate real-time social trends and platform-specific best practices to guide creative optimisation
Ensure all creatives support paid media performance goals while maintaining brand identity and driving measurable impact on key metrics
Ensure efficient media spend by managing budgets with a data-driven approach to unit economics (CAC, LTV, Contribution Margin, ROAS)
Continuously optimise investment levels based on real-time performance trends, including ROAS evolution, CAC: LTV ratios, and profitability thresholds
Implement dynamic budget reallocation frameworks to shift spend toward top-performing campaigns, audiences, or platforms
Track and anticipate ad fatigue and creative decay, coordinating with the Creative team to schedule timely refreshes and maintain engagement
Align all budget decisions with overarching business goals, ensuring scalability without sacrificing profitability
Collaborate with CRO and UX teams to align ads with high-performing landing pages
Lead CRO and Content & CRM Team to initiate experiments on CTAs, layouts, and checkout flows to maximise CVR
Leverage heatmaps, session replays, and feedback loops to uncover friction points
Ensure landing pages are tested methodologically and optimised with CRO teams for best practices (such as load speed, buyer psychology, etc
Pilot new platforms, ad formats, and AI-powered bidding models
Develop hypotheses and test plans for emerging acquisition tactics
Monitor competitor strategies and global trends to inform innovation
Scale winning experiments into core acquisition channels
Develop SOPS for campaign setup, optimisation, and reporting
Automate reporting and media management where possible to increase velocity
Maintain structured documentation of learnings and iteration cycles
Foster collaboration with internal teams for seamless execution across departments

Requirements

4+ years in performance marketing with hands-on execution across paid social and search
Mastery of media buying on Meta, TikTok, Google, YouTube, both tactical and strategic
Understanding of influencer marketing, email marketing, CRO, and creator-driven brand economy
Strong analytical capabilities with a fluency in performance metrics and attribution logic
Experience working with DTC or e-commerce brands in beauty/wellness is mandatory
Demonstrated ability to manage budgets, scale campaigns, and deliver profitability
Clear communicator, capable of cross-functional collaboration and strategic thinking

What we offer

Join a High-Performance Team
Remote & Flexible Work
Career Growth & Learning
Collaborative Culture
Competitive Compensation
Performance-based bonuses

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