Performance Creative Strategist

• Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
• Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
• Translate insights into clear, actionable briefs for design, UGC, and editing teams
• Maintain a feedback loop on asset performance to inform future iterations
• Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
• Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized
• Adapt creative for different platforms and placements as needed
• Research, test, and recommend AI tools that enhance creative strategy, improve efficiency, and support ideation or reporting workflows
• Lead implementation and onboarding of approved tools within the creative strategy team
• Share findings and best practices to help the wider team integrate AI meaningfully into daily work
• Maintain professional, friendly, and transparent communication with clients
• Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
• Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset
• Approach collaboration with openness to feedback

• 2+ years in creative strategy or performance marketing
• Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
• Proven experience writing creative briefs and turning performance insights into clear next steps
• Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)
• Excellent communication skills—able to clearly articulate ideas, direction, and feedback
• Experience working with or managing UGC creators and creative freelancers is a plus

Experience working with or managing UGC creators and creative freelancers

• 100% Remote Work – Work from anywhere in the Philippines
• Flexible Hours – Own your time, work when you’re most productive but will require at least 3-4 hours CEST/CET time overlap
• Global Client Exposure – Work with top international brands and agencies
• Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
• Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you