Performance Creative Strategist

• Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok & YouTube in scope)
• Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance
• Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas
• Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing
• Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance — not just aesthetics
• Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in
• Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish

• 4–5+ years of experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta / paid social
• Proven ability to write exceptional creative briefs that designers and copywriters can execute against
• German fluency (C1+), strong understanding of German customer behaviour and cultural nuance, with experience in creating or localising campaigns for German-speaking audiences
• Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel
• Comfortable working with UGC creators and performance-led content, from briefing and iteration to reviewing results
• Highly collaborative, pragmatic, and comfortable with ambiguity — you enjoy fast-moving environments where priorities shift based on performance
• Experienced in systematic creative testing — building frameworks, message hierarchies, and structured experiments rather than one-off ideas

Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection

• Make a real impact help thousands of patients improve their health and quality of life
• Autonomy and ownership manage multi-million-euro budgets and shape performance strategy end-to-end
• Be part of a high-performing, mission-driven team building Germany’s leading digital healthcare brand
• Enjoy flexible hybrid working, with a focus on impact, not presenteeism
• Your own stake in the business through our employee options program